Imperial Dade
Imperial Dade, 11641 West 40th Avenue, Hialeah, Florida, United States of America
Job Description Posted Monday, January 12, 2026 at 8:00 AM
Imperial Dade is the leading independently owned and operated distributor of foodservice packaging janitorial supplies in North America. As a provider of customized supply chain solutions, we serve customers in many business-to-business market segments, including restaurants, grocery stores, healthcare, sports and entertainment, and cruise lines. Founded in 1935 and headquartered in New Jersey, Imperial Dade serves as a mission-critical partner to more than 120,000 customers through our footprint of 130+ branches.
All correspondence will come directly from Imperial Dade and not a personal email address.
The Senior Director of Digital Transformation (B2B Experience) will own the strategy and execution of Imperial Dade’s non-eCommerce digital presence — from corporate website and content architecture to SEO, UX, customer care and account creation flows that fuel the B2B sales funnel.
This leader will rebuild the company’s marketing and research website into a modern, CMS-driven experience that attracts enterprise customers, supports brand storytelling, and seamlessly bridges prospects into Imperial Dade’s commerce platform.
Responsibilities
Develop and execute the roadmap for Imperial Dade’s marketing and research website ecosystem, ensuring it supports lead generation and sales enablement goals.
Lead the rebuild and launch of a new enterprise-level CMS that powers content, product education, and account creation experiences.
Map and optimize the digital journey for prospective B2B customers — from research and education to account sign-up and sales handoff.
Lead content taxonomy, metadata, and information architecture to improve discovery and ranking.
Drive continuous testing (A/B and CRO) to increase site engagement and conversion rates.
Qualifications
10+ years of experience in digital strategy, UX, or web leadership within B2B or distribution environments.
Proven experience leading enterprise-level website rebuilds and CMS implementations.
Deep knowledge of SEO, analytics, and conversion optimization.
Strong technical fluency in front-end development and integration between CMS, CRM, and marketing tools.
Excellent stakeholder management skills — able to align marketing, IT, and sales teams around shared digital objectives.
We offer a dynamic environment for our more than 7,500 employees to work, learn, and grow professionally. We value our people and strive to create rewarding career opportunities by offering competitive salaries and benefits (medical, dental, vision), a 401(k) program with company match, life insurance, a generous paid time off package, educational reimbursement, paid family leave, and adoption assistance. We are excited to invite talented individuals with a passion for excellence to join our team.
Imperial Dade is an EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, status as a parent, national origin, age, disability (physical or mental), family medical history, or genetic information, political affiliation, military service, or other non-merit-based factors.
Our company is a Fair Chance employer,committed to providing opportunities for qualified individuals with past justice system involvement.We believe in assessing candidates based on their skills and experience. A conditional offer of employment will be contingent upon the successful completion of a background check, consistent with applicable federal, state, and local laws.
Massachusetts Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Job Description Posted Monday, January 12, 2026 at 8:00 AM
Imperial Dade is the leading independently owned and operated distributor of foodservice packaging janitorial supplies in North America. As a provider of customized supply chain solutions, we serve customers in many business-to-business market segments, including restaurants, grocery stores, healthcare, sports and entertainment, and cruise lines. Founded in 1935 and headquartered in New Jersey, Imperial Dade serves as a mission-critical partner to more than 120,000 customers through our footprint of 130+ branches.
All correspondence will come directly from Imperial Dade and not a personal email address.
The Senior Director of Digital Transformation (B2B Experience) will own the strategy and execution of Imperial Dade’s non-eCommerce digital presence — from corporate website and content architecture to SEO, UX, customer care and account creation flows that fuel the B2B sales funnel.
This leader will rebuild the company’s marketing and research website into a modern, CMS-driven experience that attracts enterprise customers, supports brand storytelling, and seamlessly bridges prospects into Imperial Dade’s commerce platform.
Responsibilities
Develop and execute the roadmap for Imperial Dade’s marketing and research website ecosystem, ensuring it supports lead generation and sales enablement goals.
Lead the rebuild and launch of a new enterprise-level CMS that powers content, product education, and account creation experiences.
Map and optimize the digital journey for prospective B2B customers — from research and education to account sign-up and sales handoff.
Lead content taxonomy, metadata, and information architecture to improve discovery and ranking.
Drive continuous testing (A/B and CRO) to increase site engagement and conversion rates.
Qualifications
10+ years of experience in digital strategy, UX, or web leadership within B2B or distribution environments.
Proven experience leading enterprise-level website rebuilds and CMS implementations.
Deep knowledge of SEO, analytics, and conversion optimization.
Strong technical fluency in front-end development and integration between CMS, CRM, and marketing tools.
Excellent stakeholder management skills — able to align marketing, IT, and sales teams around shared digital objectives.
We offer a dynamic environment for our more than 7,500 employees to work, learn, and grow professionally. We value our people and strive to create rewarding career opportunities by offering competitive salaries and benefits (medical, dental, vision), a 401(k) program with company match, life insurance, a generous paid time off package, educational reimbursement, paid family leave, and adoption assistance. We are excited to invite talented individuals with a passion for excellence to join our team.
Imperial Dade is an EEO Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, status as a parent, national origin, age, disability (physical or mental), family medical history, or genetic information, political affiliation, military service, or other non-merit-based factors.
Our company is a Fair Chance employer,committed to providing opportunities for qualified individuals with past justice system involvement.We believe in assessing candidates based on their skills and experience. A conditional offer of employment will be contingent upon the successful completion of a background check, consistent with applicable federal, state, and local laws.
Massachusetts Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#J-18808-Ljbffr