Automotive Service Marketing Manager
Flow Automotive Companies, Winston Salem, North Carolina, United States, 27104
Join to apply for the Automotive Service Marketing Manager role at Flow Automotive Companies.
5 days ago Be among the first 25 applicants.
The Flow Automotive marketing department is adding a Service Marketing Manager to our team. If you have deep knowledge of and years of experience in the automotive service business, are data-driven, results-oriented, organized, and comfortable turning analysis into action, this role is for you! Professionals who have held roles in service department management, high-performance service advisors, automotive service marketing, or similar occupations will find this a rewarding next career move.
The Service Marketing Manager works closely with regional Service Process Directors, General Managers, service department leaders, and brand-focused Account Managers to ensure service departments meet both revenue and retention goals. This role is responsible for analyzing performance weekly, identifying gaps and opportunities, strategizing, and executing marketing plans that improve customer pay revenue, retention, and overall service effectiveness.
This position is based on-site at our downtown Winston‑Salem corporate headquarters and is part of a collaborative, multi‑functional in‑house automotive marketing group. Periodic regional travel to Flow Automotive dealerships is required.
Objectives of the Role
Proactively and regularly engage with Service Process Directors, General Managers, Service Managers, and Marketing team members to directly address business needs
Drive measurable improvements in service revenue, including customer pay repair orders, warranty pay, and internal pay
Create and execute marketing strategies that improve service retention performance
Contribute to the achievement of weekly, monthly, and regional service revenue goals
Own and support marketing communications for the full customer lifecycle from initial service appointment through long‑term retention
Ensure service marketing efforts are effective, compliant, consistent, and aligned with business goals
Key Responsibilities Marketing Strategy and Execution
Analyze store and regional performance to identify which customer segments require targeted messaging or intervention
Develop and recommend data‑driven marketing plans when stores are underperforming against revenue or retention goals
Execute service marketing campaigns from concept through launch, including defining tactics, timelines, and success metrics
Work with vendors and internal digital team to adjust and optimize campaigns based on performance trends and changing store needs
Performance Analysis and Reporting
Monitor and analyze service performance on a weekly basis, including customer pay repair orders (CPRO), warranty pay, internal pay, and scheduled appointments
Evaluate whether stores are on track to meet weekly and monthly revenue and retention goals
Analyze manufacturer retention programs and ensure retention strategies are in place and performing as expected
Prepare clear, actionable reporting for service leadership and internal stakeholders that highlights risks, opportunities, and recommended actions
Customer Lifecycle Ownership
Support the full customer lifecycle from first service visit through repeat service and long‑term retention
Ensure marketing efforts align with key lifecycle moments, including maintenance intervals, recall or warranty transitions, and retention opportunities
Work to close gaps where retention or customer pay revenue may be at risk
Collaboration and Vendor Management
Collaborate with Service Directors, Service Managers, and manufacturers to align marketing efforts with operational goals
Coordinate with internal design teams to develop email, print, and digital creative that aligns with brand standards and campaign objectives
Partner with digital and social media teams to execute SEM, display, and social strategies across platforms such as Google, Facebook, Instagram, and YouTube
Manage relationships with external vendors, ensuring timely execution, brand compliance, and strong performance
Skills and Qualifications
5+ years of experience in automotive service
2+ years of experience in marketing, with preferred experience in automotive service
Proven experience interpreting and utilizing KPI and performance reports
Strong analytical skills with the ability to translate data into clear recommendations and action plans
Excellent written and verbal communication skills
Strong critical thinking and problem‑solving abilities
Ability to manage multiple priorities in a fast‑paced environment while maintaining attention to detail
Comfortable working cross‑functionally with internal teams, leadership, and external partners
Associate’s or Bachelor’s degree preferred
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
Industries Retail Motor Vehicles
Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like‑minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 1,500 people in North Carolina and Virginia.
Benefits
Medical, dental, and life insurance (including dependent coverage)
Paid time off
Paid volunteer time
401.(k) Retirement Plan and Financial Wellness Program
Thrive@Flow Wellness Program
Employee pricing for automotive service and vehicle purchases
Scholarship program for children of employees
Applicants must pass a pre‑employment drug screening.
Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr
5 days ago Be among the first 25 applicants.
The Flow Automotive marketing department is adding a Service Marketing Manager to our team. If you have deep knowledge of and years of experience in the automotive service business, are data-driven, results-oriented, organized, and comfortable turning analysis into action, this role is for you! Professionals who have held roles in service department management, high-performance service advisors, automotive service marketing, or similar occupations will find this a rewarding next career move.
The Service Marketing Manager works closely with regional Service Process Directors, General Managers, service department leaders, and brand-focused Account Managers to ensure service departments meet both revenue and retention goals. This role is responsible for analyzing performance weekly, identifying gaps and opportunities, strategizing, and executing marketing plans that improve customer pay revenue, retention, and overall service effectiveness.
This position is based on-site at our downtown Winston‑Salem corporate headquarters and is part of a collaborative, multi‑functional in‑house automotive marketing group. Periodic regional travel to Flow Automotive dealerships is required.
Objectives of the Role
Proactively and regularly engage with Service Process Directors, General Managers, Service Managers, and Marketing team members to directly address business needs
Drive measurable improvements in service revenue, including customer pay repair orders, warranty pay, and internal pay
Create and execute marketing strategies that improve service retention performance
Contribute to the achievement of weekly, monthly, and regional service revenue goals
Own and support marketing communications for the full customer lifecycle from initial service appointment through long‑term retention
Ensure service marketing efforts are effective, compliant, consistent, and aligned with business goals
Key Responsibilities Marketing Strategy and Execution
Analyze store and regional performance to identify which customer segments require targeted messaging or intervention
Develop and recommend data‑driven marketing plans when stores are underperforming against revenue or retention goals
Execute service marketing campaigns from concept through launch, including defining tactics, timelines, and success metrics
Work with vendors and internal digital team to adjust and optimize campaigns based on performance trends and changing store needs
Performance Analysis and Reporting
Monitor and analyze service performance on a weekly basis, including customer pay repair orders (CPRO), warranty pay, internal pay, and scheduled appointments
Evaluate whether stores are on track to meet weekly and monthly revenue and retention goals
Analyze manufacturer retention programs and ensure retention strategies are in place and performing as expected
Prepare clear, actionable reporting for service leadership and internal stakeholders that highlights risks, opportunities, and recommended actions
Customer Lifecycle Ownership
Support the full customer lifecycle from first service visit through repeat service and long‑term retention
Ensure marketing efforts align with key lifecycle moments, including maintenance intervals, recall or warranty transitions, and retention opportunities
Work to close gaps where retention or customer pay revenue may be at risk
Collaboration and Vendor Management
Collaborate with Service Directors, Service Managers, and manufacturers to align marketing efforts with operational goals
Coordinate with internal design teams to develop email, print, and digital creative that aligns with brand standards and campaign objectives
Partner with digital and social media teams to execute SEM, display, and social strategies across platforms such as Google, Facebook, Instagram, and YouTube
Manage relationships with external vendors, ensuring timely execution, brand compliance, and strong performance
Skills and Qualifications
5+ years of experience in automotive service
2+ years of experience in marketing, with preferred experience in automotive service
Proven experience interpreting and utilizing KPI and performance reports
Strong analytical skills with the ability to translate data into clear recommendations and action plans
Excellent written and verbal communication skills
Strong critical thinking and problem‑solving abilities
Ability to manage multiple priorities in a fast‑paced environment while maintaining attention to detail
Comfortable working cross‑functionally with internal teams, leadership, and external partners
Associate’s or Bachelor’s degree preferred
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
Industries Retail Motor Vehicles
Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like‑minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 1,500 people in North Carolina and Virginia.
Benefits
Medical, dental, and life insurance (including dependent coverage)
Paid time off
Paid volunteer time
401.(k) Retirement Plan and Financial Wellness Program
Thrive@Flow Wellness Program
Employee pricing for automotive service and vehicle purchases
Scholarship program for children of employees
Applicants must pass a pre‑employment drug screening.
Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr