Blue Rock Human Capital
VP for Enrollment Management
Blue Rock Human Capital, Swannanoa, North Carolina, United States, 28778
A mission-driven liberal arts institution in the mountains of Western North Carolina is seeking an experienced and forward-thinking Vice President for Enrollment Management to lead its enrollment strategy and shape the future of undergraduate, graduate, and transfer student growth.
This leader will report directly to the President and oversee a team of roughly twenty, including three direct reports across Admissions, Financial Aid, and key functional areas. The role offers the opportunity to influence long‑term strategy, strengthen the institution’s market position, and deliver measurable outcomes that support a bold strategic plan.
What You’ll Do
Build and execute a comprehensive enrollment strategy that increases new, graduate, and transfer enrollment 1–3% annually. Strengthen the use of data, analytics, and forecasting to improve conversion, yield, and overall decision‑making. Partner closely with Marketing to ensure cohesive messaging, brand alignment, and pipeline optimization. Advance CRM performance with an emphasis on Slate optimization and the integration of modern enrollment technologies. Lead efforts to reduce discount rate while maintaining mission alignment and supporting access for a diverse student body. Serve as a key voice at the executive table, contributing to institutional planning and long‑range strategy. Partner with Admissions, Marketing, and Financial Aid to align recruitment, financial aid strategy, and student engagement efforts that strengthen both enrollment and retention. What We’re Looking For
At least seven years of progressive leadership experience in Admissions or Enrollment Management (VP title not required). Background in Financial Aid, with a clear understanding of how aid strategy impacts enrollment outcomes. A data-driven leader with strong analytical skills and a track record of accountability and team development. Someone who thrives in a mission-focused, high-touch environment and communicates with clarity, honesty, and purpose. Experience with Slate and/or Jenzabar is a plus. Seniority Level
Executive Employment Type
Full-time Job Function
Administrative and Strategy/Planning Industries
Higher Education
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Build and execute a comprehensive enrollment strategy that increases new, graduate, and transfer enrollment 1–3% annually. Strengthen the use of data, analytics, and forecasting to improve conversion, yield, and overall decision‑making. Partner closely with Marketing to ensure cohesive messaging, brand alignment, and pipeline optimization. Advance CRM performance with an emphasis on Slate optimization and the integration of modern enrollment technologies. Lead efforts to reduce discount rate while maintaining mission alignment and supporting access for a diverse student body. Serve as a key voice at the executive table, contributing to institutional planning and long‑range strategy. Partner with Admissions, Marketing, and Financial Aid to align recruitment, financial aid strategy, and student engagement efforts that strengthen both enrollment and retention. What We’re Looking For
At least seven years of progressive leadership experience in Admissions or Enrollment Management (VP title not required). Background in Financial Aid, with a clear understanding of how aid strategy impacts enrollment outcomes. A data-driven leader with strong analytical skills and a track record of accountability and team development. Someone who thrives in a mission-focused, high-touch environment and communicates with clarity, honesty, and purpose. Experience with Slate and/or Jenzabar is a plus. Seniority Level
Executive Employment Type
Full-time Job Function
Administrative and Strategy/Planning Industries
Higher Education
#J-18808-Ljbffr