Adobe Campaign Specialist

We are seeking an experienced Adobe Campaign Specialist to lead the execution and optimization of email marketing programs across Sandisk ecommerce, nurture, and drip campaigns. This role requires extensive hands-on expertise in Adobe Campaign (Classic and Standard) and Adobe Experience Platform (AEP). The specialist will manage end-to-end campaign strategy from creative build to segmentation, A/B testing, deployment, and performance analysis, ensuring all campaigns are timely, relevant, and data-driven to drive business growth and maintain a healthy, engaged subscriber base.
KEY RESPONSIBILITIES
Plan, build, and deploy email campaigns including ecommerce promotions, business rewards, and triggered workflows
Manage and optimize email database segmentation and list growth strategies
Build audiences within Adobe Campaign Standard (ACS) and apply data points for customized deployments
Develop and maintain customer journeys and audience workflows within Adobe
Execute ongoing A/B testing across subject lines, content, creative, and send timing to improve performance
Monitor email KPIs (open rate, click-through rate, conversion rate), analyze results, and provide actionable recommendations
Collaborate with cross-functional teams to align campaigns with business objectives and ensure seamless execution
Manage campaign deployments within Adobe
Create and distribute weekly reporting dashboards and performance recaps to stakeholders
Use KNAK platform for creative build and QA prior to moving campaigns into Adobe
Configure, administer, and operate Adobe Campaign to build multi-channel campaigns
Design and implement data-driven campaigns, workflows, templates, and reports in Adobe Campaign Standard
Integrate data between Adobe Campaign, AEP, and other platforms to enable personalized strategies
Customize workflows, data models, and reports, and troubleshoot technical issues
Continuously optimize campaigns based on performance data
Maintain clear documentation for all implemented solutions and share knowledge internally
Assess and audit current platform configurations and accelerate remediation plans
REQUIRED QUALIFICATIONS

4–5 years of hands-on experience in Adobe Campaign development (Classic and Standard)
Strong working knowledge of Adobe Experience Platform (AEP) and its integration with Adobe Campaign
Proficiency in configuring and implementing marketing workflows, email templates, and data integrations within Adobe Campaign
Familiarity with relational databases (e.g., SQL) and experience in ETL processes
Strong troubleshooting and problem-solving skills in campaign execution and platform integrations
Excellent communication skills for cross-functional collaboration
Experience with KNAK or similar email building platforms
PREFERRED QUALIFICATIONS

Adobe Campaign certifications (e.g., Adobe Certified Expert – Adobe Campaign Classic)
CERTIFICATIONS
Adobe Campaign certifications preferred but not required
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