CDP Solutions Specialist - Santa Monica, 90404, United States of America
How we LEAD:
Drive cutting-edge customer data solutions that shape how the world’s leading music company understands and engages its audience. As the CDP Solutions Specialist, work with top-tier marketing, data, and tech teams to unify customer data, build smart segments, and power personalized journeys. This role blends advanced CDP expertise, data delivery, AI-driven insight and strong data analysis skills in a fast-paced, creative environment. You will be instrumental in turning raw data into strategic assets that revolutionize customer interaction and personalize the fan experience globally.
How you'll CREATE:
Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement.
Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value.
Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies.
Support data governance, privacy, data quality, and performance best practices across all customer data flows.
Help with analysis and design of customer-centric data solutions using CDP platforms (Treasure Data)
Help with the refinement of complex data solutions; monitor performance and platform usage; and continuously find opportunities to refine data pipelines and segment performance.
Stay at the forefront of CDP trends, marketing technology, and emerging data strategies.
Develop use cases, training materials, and templates to help users and stakeholders unlock value and efficiencies through the CDP.
Bring your VIBE:
8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms.
Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic) and cross-channel campaign execution tools.
3+ years of professional experience in end-to-end data analysis, leveraging expert-level SQL for complex data analysis.
Strong background in data-driven marketing technologies, including CDPs, CRMs, campaign orchestration platforms, and analytics solutions
Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data.
Experience with AI/ML applications in segmentation, churn prediction, recommendation systems, or personalization.
Strong communicator with a passion for innovation and teamwork in a creative setting.
Bachelor's in Computer Science, Data Science, Marketing Tech, or equivalent experience.