Manager, Brand Partnerships - New York, 10019, United States of America
How we LEAD:
Interscope/Capitol Strategic Marketing is an integral division within the record label. The Manager of Strategic Marketing will be tasked with creating and managing relationships with brands and agencies throughout the US (with particular emphasis in New York). The primary goal is to develop strategic marketing partnerships that provide ancillary marketing visibility and/or incremental revenue to the artist and label, while delivering value back to the brand partners. The ideal candidate will have experience in working with talent and/or brands; as well as familiarity within the brand and agency space, music industry, and how to optimally structure business development partnerships. And finally, an insatiable hustle and charisma.
How you will CREATE:
Develop strategic marketing partnerships that mutually benefit both artist and brand
Responsible for brand relationship development, strategic pitches, and campaign execution
Collaborate with agency partners to define opportunities tailored to each artist opportunity
Develop multi-artist partnership platforms that extend across a prolonged period and multitude of artists
Create program P&L to maximize profitability and measure ROI
Manage efforts between label counterparts and artist management teams to ensure optimal execution of programs
Proactively communicate with brand, agency, property, and media to explore on going opportunities
Bring your VIBE:
Experience in strategic/partnership marketing pertaining to music (or entertainment) industry
Demonstrated experience in bringing concepts to life through written presentations
Firm understanding in how to drive the new business process from concept, sale, and execution
Experience in media, entertainment, brand and/or agency industries required, music industry experience a plus
Strong organizational and time management skills: ability to handle multiple projects and meet deadlines
Self-starter, will take initiative with new projects, with ability to make cold calls
Professional demeanor in dealing with clients and co-workers
Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint, and Outlook with added benefit of Adobe software familiarity
Excellent writing and communications skills
Ability to travel as needed for partner meetings