Director/Senior Director, Marketing, Project Management - Nashville, 37201
Universal Music Group, Nashville
Director/Senior Director, Marketing, Project Management - Nashville, 37201, United States of America
How we LEAD:
The Director/Senior Director, Marketing Project Management will spearhead the creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives and financial guidelines while leading a team towards greater efficiency and development in their roles.
How you’ll CREATE:
Ideate, curate, and execute marketing campaigns for a roster of artists from start to finish.
Collaborate with internal departments to shape the narrative for assigned artists and projects.
Effectively present ideas, strategies, and data to align and motivate teams towards a common goal.
Quantify the success and efficiency of marketing campaigns and strategic initiatives to drive awareness, convert passive fans to superfans, and increase sales & streaming to meet collective goals.
Manage and grow relationships with top-level artists, managers, and other partners.
Responsible for cultivating a positive work environment and spreading values of respect, clarity, and communication amongst teams and individuals.
Drive revenue from recorded music sales, merchandise, ticketing, brand partnerships and sync opportunities.
Lead cross-functional teams (strong project management, organization, and communication skills – oral and written skills are a must)
Keep up with competitive marketplace and identify new approaches to consumer behavior in an ever-changing world.
Problem solve under pressure with consideration of all parties involved.
Manage project budgets with oversight across all departments.
Build project timelines in collaboration with internal teams based on strategic tentpoles.
Serve on the Senior Marketing Core and be responsible for bringing important issues to the room to continually improve processes and initiatives
Lead Marketing Project Manager and Marketing Coordinator with clear communication of expectations, encourage assertiveness, and help develop growth opportunities within the roles.
Other responsibilities as required
Bring your VIBE:
Must have 5-7+ years of experience in marketing within the music industry, preferably at a major label, including leading a team of 1-2 individuals.
Must thrive in a collaborative team environment but be able to take initiative and work independently.
Ambitious individual who is a self-starter requiring minimal direction.
Must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
Budget management and media planning experience preferred.
Must be proficient with using Excel, PowerPoint or Keynote, and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
Must have strong computer knowledge of various music applications and comprehensive knowledge of the internet and social media platforms.
Bachelor’s Degree in Marketing or related field is preferred.