Senior Director, Product Management, Viewer Experience (San Jose) Job at Roku in

Senior Director, Product Management, Viewer Experience

Roku is the top TV streaming platform in the U.S., Canada, and Mexico. Our mission is to connect the entire TV ecosystem, providing consumers with the content they love, enabling publishers to build audiences, and giving advertisers unique engagement capabilities.

Were looking for a Senior Director of Product Management to lead the teams responsible for Roku's core viewer experiences. Reporting to the VP of Product Management & UX, this leader will own the strategy and execution for the Home Screen, key content destinations, and mobile/companion experiences.

You will balance viewer wants, partner needs and longterm business strategy, working closely with AI personalization, subscriptions, advertising, design, and engineering. This is a highly visible, crossfunctional role with outsized impact.

For California Only, the annual salary ranges from $450,000 $550,000 and includes equity and comprehensive benefits.

About the role

Through your leadership, you will shape how more than one hundred million people discover, choose, and enjoy content on Roku.

What youll be doing

Product Strategy & Vision

• Define and drive the longterm strategy for Roku's viewer experience across the Home Screen, OS navigation, Live TV and Sports discovery, The Roku Channel surfaces, and mobile apps.
• Set clear priorities that balance viewer needs, partner requirements, and business outcomes.
• Champion a userfirst approach that guides design, engineering, and business teams toward simple, highquality experiences.
• Establish decision frameworks that clarify tradeoffs (e.g., advertising vs. subscriptions vs. simplicity) and ensure decisions stick across the organization.

CrossFunctional Leadership

• Lead and mentor a team of senior PMs and directors across multiple surfaces and geographies.
• Partner deeply with engineering, UX, data science, AI personalization, Ads, and Subscriptions to deliver cohesive, platformlevel solutions.
• Serve as a primary product decisionmaker on complex tradeoffs spanning revenue, engagement, personalization, and usability.
• Build trusted relationships with senior stakeholders and represent the viewers voice in key forums.

Execution & Product Delivery

• Drive major product releases across Roku OS surfaces and mobile apps, from concept through launch and iteration.
• Ensure product goals are grounded in data, experimentation, and real consumer insights.
• Build and maintain a culture of accountability, operational excellence, and highvelocity iteration within your teams.

AI & Personalization

• Integrate AI and MLdriven personalization that materially improves viewer discovery, retention, and satisfaction.
• Partner with Rokus AI and data science teams to define how recommendations, ranking, and browsing should work across Rokus surfaces.
• Ensure our use of AI is understandable, trustworthy, and aligned with Rokus brand and viewer expectations.

Organization & Talent Development

• Recruit, develop, and retain a worldclass product management team.
• Set high standards for product thinking, communication, usercentricity, and crossfunctional collaboration.
• Foster a culture of clarity, curiosity, and strong product judgment.

Stakeholder Influence & Communication

• Communicate strategy, priorities, and results to senior executives and crossfunctional partners.
• Provide crisp, unambiguous direction that accelerates progress and reduces churn.
• Represent the Viewer Experience organization in executive reviews and other highvisibility forums.

Were excited if you have

• 15+ years of product management experience, including 8+ years leading product teams in highscale consumer tech or platform environments.
• A track record of delivering largescale consumer experiences across multiple surfaces (TV, mobile, or web).
• Deep understanding of user behavior, content discovery, and information architecture in complex ecosystems.
• Experience working with AI/ML or data science teams on recommendations, ranking, search, or other personalized experiences.
• Strong product instincts with the ability to simplify complexity, make tradeoffs, and drive alignment.
• Technical fluency and a history of building strong partnerships with engineering leaders.
• Exceptional written and verbal communication skills, including experience presenting to senior executives.
• Experience influencing and aligning large crossfunctional organizations toward a shared vision.
• A passion for building products that viewers love and that create longterm business value.

Why this role matters

This role will shape how more than one hundred million people navigate and enjoy their entertainment every day.

You will define the next generation of streaming discovery on Roku, guide some of our most important surfaces, and work at the intersection of content, AI, advertising, and subscriptions.

If youre excited by highscale consumer products, complex tradeoffs, and leading teams through ambiguity, wed love to talk.

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work, except for employees required to be in the office five days a week or with a fiveday inoffice policy.

Benefits

Roku offers a comprehensive benefits package, including health, dental, vision, life, disability, commuter, and retirement options, as well as mental health and financial wellness support. Benefits vary by location; consult your recruiter for details.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations in accordance with applicable law. For assistance, contact EmployeeRelations@Roku.com.

The Roku Culture

Roku is a fastpaced environment that values the companys success over individual glory. We prioritize talent, collaboration, trust, and bold action. Join a team thats changing how the world watches TV.

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