Marketing Associate Job at The Precast Forte Group in Minneapolis

Company Overview

The Precast Forte Group (Forte) is a global leader in precast concrete product licensing, offering comprehensive support and resources to its network of more than 80 licensees worldwide. Forte provides marketing, technical, installation, and production support and guidance to help licensees achieve high standards of quality and efficiency. Additionally, Forte manages form sales, ensuring that licensees have the essential tools and equipment needed to produce top-tier precast products, as well as some direct product sales.

Forte currently has three distinct product lines: a precast concrete block retaining system (Recon Wall Systems), a precast concrete light pole base system (LPB), and a precast concrete foundation for electric vehicle chargers (EV Blocks). Additionally, Forte operates Rethink Precast Marketing (RPM), a specialized fractional marketing agency dedicated to the precast industry.

Position Overview

Forte is seeking a proactive and creative Marketing Associate for full-time work. In this role, you will be the primary driver of tactical execution across Forte’s three core business pillars: centralized demand generation, producer marketing services, and the Rethink Precast Marketing (RPM) agency. 

Working closely with the Head of Marketing, you will be responsible for the hands-on, tactical production of marketing assets, from graphic design and social media management to email campaign deployment, CRM administration, and website landing page creation and maintenance. We are looking for a results-oriented professional who views tactical execution as a component of a larger system. This individual will not only deliver high-quality assets but will also consistently identify opportunities for optimization, playing an active role in architecting the foundational processes necessary to support our long-term growth objectives.

Essential Duties and Responsibilities

• Execute the design and layout of high-quality marketing materials, including brochures, technical product catalogs, flyers, and digital assets using tools like Adobe Creative Suite or Canva.
• Own the daily operations of all social media accounts, including content scheduling, graphic creation, community engagement, and performance tracking.
• Assist in drafting and formatting blog posts, website updates, and technical documentation that translate engineered product features into clear value propositions.
• Manage the technical setup and distribution of multi-channel marketing campaigns across email, social media, and digital advertising platforms.
• Maintain the accuracy of the CRM system, ensuring lead data is current and leveraging the tool to support targeted marketing initiatives.
• Actively contribute to the development of repeatable marketing processes and asset libraries that will allow the department to scale efficiently.
• Conduct tactical market research and competitor analysis to provide the Head of Marketing with the data needed to refine brand strategies.

Required Qualifications

• Bachelor's degree in marketing, business, communications, or a related field
• 5–7 years of relevant marketing experience, with a strong portfolio of creative and tactical execution.
• Proficiency in graphic design software (Adobe Creative Suite, Canva) and digital marketing tools (social media management, email automation, SEO).
• A proactive mindset with the ability to work independently, manage multiple deadlines, and suggest improvements to current workflows.
• Strong written and verbal skills
• A willingness to take direction from strategic leadership while contributing innovative ideas to the execution of campaigns.

Preferred Qualifications

• Experience with video editing and multimedia content creation.
• Background in B2B marketing within construction, manufacturing, or related technical industries.
• Experience working in a small, entrepreneurial, or agency environment.

Benefits

• Retirement savings contribution – up to 5% match
• Health (medical, dental, vision) and Wellness Stipend
• Unlimited PTO/vacation time
• Paid Holidays
• Flexible work schedule

This role is best suited for someone who enjoys building structure where little exists, values autonomy, and is motivated by measurable business impact over rigid corporate hierarchy.