Piper Companies is seeking a Senior Manager of Campaign Analytics to join one of nation's leading financial institutions. Based in Mclean, VA . The Senior Manager of Campaign Analytics will manage data analytics supporting the development of credit card segmented offer strategies for existing accounts.
This position will be onsite 3 days a week in Mclean, VA!
Responsibilities
- Execute data programming to analyze profitable prospect segments using credit card behavior, demographics, credit risk, and internal/external data.
- Lead marketing campaign testing and offer design; partner with management to implement a test-and-learn strategy that drives card usage and retention across the cardholder lifecycle.
- Collaborate with management to evaluate and optimize strategies for profitable card portfolio growth.
- Enhance vendor and internal statistical models; build independent spend engagement models and scorecards for credit card analytics, covering retention, risk-adjusted pricing, and acquisition targeting.
- Design, test, and monitor quantitative models; support independent validation per governance standards.
- Build advanced queries and partner with vendors to identify underperforming segments; deliver analytics to optimize offers and campaign performance.
- Evaluate credit card campaign performance across all customer touchpoints, including digital, mail, mobile, and branch channels.
- Create financial and profitability models by risk segment and product; partner with management to build account-level P&L for portfolio growth.
- Translate analytics into actionable insights and recommendations for key stakeholders.
- Collaborate with Credit Risk, Finance, and business teams to ensure accurate, streamlined reporting.
Qualifications
- 5+ years of experience in credit card or consumer lending analytics, including marketing, statistical analysis, performance optimization, and product development within financial services.
- 3+ years of experience in project management.
- Proficient in SQL, Tableau, and large-scale data handling; Snowflake experience preferred.
- Skilled in statistical analysis (A/B testing, regression, time-series forecasting).
- Experienced in segmentation, predictive and financial modeling, and advanced analytics tools.
- Preferred experience in statistical model development, validation, and performance monitoring.
- Proficiency with data warehousing and business intelligence tools preferred.
- Bachelor’s Degree in Economics, Finance, Statistics, Engineering, Computer Science or a related quantitative field is required.
Compensation
- Salary Range: $125,000 - $135,000
- Comprehensive Benefits: Cigna Medical, Dental, Vision, 401K, PTO, Sick Leave if required by law, and Holidays
This job opens for applications on . Applications for this job will be accepted for at least 30 days from the posting date.
Keywords: SQL, Tableau, Snowflake, Data Warehousing, Business Intelligence, Credit Card Analytics, Consumer Lending, Marketing Analytics, Campaign Performance, A/B Testing, Linear Regression, Time Series Forecasting, Predictive Modeling, Financial Modeling, Segmentation, Statistical Analysis, Model Development & Validation, Risk-Adjusted Pricing, Portfolio Optimization, P&L Analysis, Data Governance, Large Dataset Management, Test-and-Learn Strategy, Offer Design, Cardholder Lifecycle, Retention, Acquisition Targeting, Performance Monitoring.
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