Aquent
The main function of a usability researcher is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.
Minimum 4 years' experience with qualitative and quantitative research methods.
Minimum 4 years' experience with data analysis and interpretation.
Minimum 4 years' experience with human-computer interaction (HCI) and UX principles.
Job Responsibilities
- Forecast and track marketing and sales trends, analyzing collected data.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Skills
- Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
- Basic ability to work independently and manage one’s time.
- Basic knowledge of principles and methods for showing, promoting, and selling products or services.
- Basic knowledge of media production, communication and dissemination techniques and methods.
Education / Experience
- Bachelor's degree in marketing or equivalent training required.
- 5-7 years related experience required.