University Medical Center of El Paso
Summary
Job Summary
The Digital Content Specialist creates, manages, and optimizes digital content that supports the Hospital District’s communications, branding, and community engagement goals. This role focuses on storytelling, content production, and digital platform management to educate the community and highlight services, providers, and initiatives while ensuring accuracy, accessibility, and compliance with healthcare regulations. The position requires a strong writer and content creator with a solid understanding of digital platforms, healthcare communications, and clear, concise messaging.
Minimum Job Requirements: Work Experience: Three years of experience in digital content creation or communications with expertise in writing, editing, and proofreading skills. Proven experience managing websites, social media platforms, and digital content calendars. Familiarity with SEO and content analytics tools. Strong knowledge of market trends, digital platforms, and industry standards; preferably in a healthcare setting.
License/Registration/Certification: None
Education and Training: Bachelor’s degree in Marketing, Journalism, Communications, Digital Media or related field required.
Skills: Possesses the skills and knowledge necessary to appropriately and successfully market the organization through digital platforms. Possesses excellent organizational skills and the ability to manage multiple tasks in a high-volume, deadline-driven environment. Proven success conceiving, implementing, and managing multi-tactic, multi-phase marketing campaigns. Highly proficient in the use of personal computers and desktop publishing. Proficient in graphic design and Adobe Creative Suite design programs. Creative thinker with the ability to provide both strategic and tactical direction. Ability to work independently and with senior-level executives with a practical, "roll up your sleeves" style. Positive attitude, time management skills, and a flexible, collaborative approach to work. Deep knowledge of marketing principles, digital marketing, brand development, and campaign execution. Ability to analyze market trends, competitors, and customer data to inform strategies. Skilled in producing content for both digital and traditional media, including writing, design, and multimedia. Proficient in using social media platforms and trends to enhance brand presence. Familiar with healthcare trends, particularly in outpatient and ancillary services. Ability in digital tools like social media management, SEO/SEM, and web content systems. Ability to analyze data, adapt to changes, and make strategic decisions to drive marketing success.
Minimum Job Requirements: Work Experience: Three years of experience in digital content creation or communications with expertise in writing, editing, and proofreading skills. Proven experience managing websites, social media platforms, and digital content calendars. Familiarity with SEO and content analytics tools. Strong knowledge of market trends, digital platforms, and industry standards; preferably in a healthcare setting.
License/Registration/Certification: None
Education and Training: Bachelor’s degree in Marketing, Journalism, Communications, Digital Media or related field required.
Skills: Possesses the skills and knowledge necessary to appropriately and successfully market the organization through digital platforms. Possesses excellent organizational skills and the ability to manage multiple tasks in a high-volume, deadline-driven environment. Proven success conceiving, implementing, and managing multi-tactic, multi-phase marketing campaigns. Highly proficient in the use of personal computers and desktop publishing. Proficient in graphic design and Adobe Creative Suite design programs. Creative thinker with the ability to provide both strategic and tactical direction. Ability to work independently and with senior-level executives with a practical, "roll up your sleeves" style. Positive attitude, time management skills, and a flexible, collaborative approach to work. Deep knowledge of marketing principles, digital marketing, brand development, and campaign execution. Ability to analyze market trends, competitors, and customer data to inform strategies. Skilled in producing content for both digital and traditional media, including writing, design, and multimedia. Proficient in using social media platforms and trends to enhance brand presence. Familiar with healthcare trends, particularly in outpatient and ancillary services. Ability in digital tools like social media management, SEO/SEM, and web content systems. Ability to analyze data, adapt to changes, and make strategic decisions to drive marketing success.