Amaro Law Firm
SEO Manager
Firm Overview
We are a nationally recognized plaintiff’s trial law firm, founded in 2005, located in Houston’s Heights area. Occupying nearly 20,000 square feet, our growing firm is known for securing results through passion and tenacity. Our attorneys are frequent speakers at legal conferences, have earned accolades for their service, and have handled high-profile cases featured in national media and law school curricula. We specialize in wrongful death, catastrophic injury, truck and car accidents, workplace injuries, product liability, and other tort cases. Our high-energy environment is driven by passionate advocates who prepare every case for trial from day one, handling numerous trials across Texas annually.
Role Overview Lead firm-wide SEO strategy and execution to drive organic visibility, traffic, conversions, and signed cases through technical excellence, content optimization, authority building, local presence, and AI discoverability.
Core Responsibilities
Develop and own firm-wide SEO strategy, quarterly/annual roadmaps, and KPIs
Lead keyword research, topic clustering, and strategic content direction
Collaborate with Content Director to optimize all content for SEO, user intent, E-E-A-T, and AI visibility
Oversee technical SEO: audits, Core Web Vitals, crawlability, schema, site speed, migrations
Build scalable link-building and digital PR programs; manage backlink profile
Own SEO analytics (GA4, GSC, Ahrefs/SEMrush), attribution to leads/cases, and executive reporting
Manage local SEO, Google Business Profiles, map pack rankings, and review velocity
Implement strategies for AI Overviews, featured snippets, and entity optimization
Stay ahead of algorithm/AI trends; test new tools and processes
Key Outcomes
YoY growth in organic traffic, visibility, conversions, and qualified leads
95%+ pages passing Core Web Vitals; zero critical technical issues
Top 3 local pack rankings for priority keywords
Increased domain authority via high-quality backlinks
Stronger presence in AI Overviews and featured snippets
Clear, actionable monthly/quarterly executive reporting
Qualifications
5+ years progressive SEO experience
Proven organic growth results in competitive industries
Expert-level knowledge of technical SEO, content optimization, local SEO, link building, and AI/search trends
Proficiency with GA4, GSC, Ahrefs/SEMrush, Screaming Frog
Strong analytical, communication, and presentation skills
Compensation and Benefits
Comprehensive benefits package including:
Health, dental, and vision insurance
Life insurance
401(k) with company matching
Paid time off (after 90-day evaluation period)
Parental leave
Professional development assistance
Performance bonuses
Amaro Law Firm is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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We are a nationally recognized plaintiff’s trial law firm, founded in 2005, located in Houston’s Heights area. Occupying nearly 20,000 square feet, our growing firm is known for securing results through passion and tenacity. Our attorneys are frequent speakers at legal conferences, have earned accolades for their service, and have handled high-profile cases featured in national media and law school curricula. We specialize in wrongful death, catastrophic injury, truck and car accidents, workplace injuries, product liability, and other tort cases. Our high-energy environment is driven by passionate advocates who prepare every case for trial from day one, handling numerous trials across Texas annually.
Role Overview Lead firm-wide SEO strategy and execution to drive organic visibility, traffic, conversions, and signed cases through technical excellence, content optimization, authority building, local presence, and AI discoverability.
Core Responsibilities
Develop and own firm-wide SEO strategy, quarterly/annual roadmaps, and KPIs
Lead keyword research, topic clustering, and strategic content direction
Collaborate with Content Director to optimize all content for SEO, user intent, E-E-A-T, and AI visibility
Oversee technical SEO: audits, Core Web Vitals, crawlability, schema, site speed, migrations
Build scalable link-building and digital PR programs; manage backlink profile
Own SEO analytics (GA4, GSC, Ahrefs/SEMrush), attribution to leads/cases, and executive reporting
Manage local SEO, Google Business Profiles, map pack rankings, and review velocity
Implement strategies for AI Overviews, featured snippets, and entity optimization
Stay ahead of algorithm/AI trends; test new tools and processes
Key Outcomes
YoY growth in organic traffic, visibility, conversions, and qualified leads
95%+ pages passing Core Web Vitals; zero critical technical issues
Top 3 local pack rankings for priority keywords
Increased domain authority via high-quality backlinks
Stronger presence in AI Overviews and featured snippets
Clear, actionable monthly/quarterly executive reporting
Qualifications
5+ years progressive SEO experience
Proven organic growth results in competitive industries
Expert-level knowledge of technical SEO, content optimization, local SEO, link building, and AI/search trends
Proficiency with GA4, GSC, Ahrefs/SEMrush, Screaming Frog
Strong analytical, communication, and presentation skills
Compensation and Benefits
Comprehensive benefits package including:
Health, dental, and vision insurance
Life insurance
401(k) with company matching
Paid time off (after 90-day evaluation period)
Parental leave
Professional development assistance
Performance bonuses
Amaro Law Firm is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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