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SalaryGuide

Influencer Marketing Manager

SalaryGuide, New York, New York, us, 10261

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Responsibilities

Build & execute full-funnel influencer marketing campaigns that align with brand goals and cultural moments Campaign planning: ideation, creative briefing, deliverables, timelines, negotiations & performance metrics Campaign execution: Review and approve influencer content to ensure brand alignment and messaging consistency, monitor creator deadlines and ensure deliverables are published on time Campaign reporting: track and report on performance metrics—engagement, reach, ROI, audience sentiment—and optimize future campaigns accordingly Identify, vet, and secure creators who align deeply with the Brand voice and vision Manage outreach, pitching, and ongoing relationship building Establish and nurture long-term partnerships through organic and sponsored content and networking (remotely, as well as in-person) Retain current influencer base, as well as identify, actively source & reach out to new influencers in line with the brand voice and overall business strategy for ongoing & upcoming campaigns + maintain relationships Requirements

Must be NYC-based / hybrid office schedule Bachelor's degree in Marketing, Communications, Business, or a related field Proven track record of 5 years of successfully managing influencer campaigns from strategy development to execution and performance analysis. A passion for the influencer marketing space at an agency or beauty/ wellness brand Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators Both a creative thinker and an operational doer, just as excited to pitch a new collab as you are to manage the backend Up-to-date with the fast-paced influencer space and constantly evolving industry trends Highly organized with strong project management skills and attention to detail. Benefits

PTO – Including vacation days, holidays, and special wedding leave. 401(k) with Matching – Plan for your future with our competitive 401(k) matching program. Comprehensive Insurance – Choose from medical, dental, and vision plans tailored to support your health needs. Flexible Work Options – Flexible hours and remote work opportunities. Individual learning budget - Supports your professional growth and enhances your skills and knowledge. Wellness Program – Access to fitness and wellness resources to support a healthy lifestyle. Employee Events & Celebrations – Enjoy team-building events, seasonal celebrations, and thoughtful gifts throughout the year.

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