Blue Legal
Location: Scotland
Salary: Market Rate
Salary band: Dependant upon experience
Contract type: Permanent
Date posted: 28th November 2025
We are partnering with a full service law firm who are recruiting for a Digital Marketing Manager to join their offices. You will play a pivotal role in helping shape how the firm engages with clients, strengthens its brand presence, and drives measurable growth across all practice areas. Responsibilities
Plan, execute and optimise integrated digital campaigns across paid search, paid social, email and web, contributing to the firm’s digital strategy and innovation. Lead data-driven CRM and email marketing activity, managing segmentation, automation and targeted outreach to strengthen client relationships and support business development. Oversee paid search strategy with agencies and internal teams, ensuring strong optimisation, reporting and ROI while identifying new campaign opportunities. Support website development and SEO, enhancing content, user experience, traffic quality and conversion through analytics-driven improvements. Manage the firm’s social media presence, including scheduling, content oversight, reporting and internal training to ensure consistent, engaging activity. Contribute to the creation and optimisation of digital content—such as video, infographics and interactive assets—to drive engagement and campaign success. Produce regular analytics and performance reports across digital channels, using insights to guide decision-making and improve visibility, engagement and lead generation. Collaborate with IT, internal teams and external agencies to deliver effective digital tools, platforms and campaigns while managing suppliers and supporting online reputation activity. Candidate
A proactive self-starter with a strong interest in digital innovation and proven expertise across CRM strategy, segmentation and marketing automation. Extensive experience in paid search, SEO, PPC and digital analytics. At least five years’ digital marketing experience ideally in professional services.
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We are partnering with a full service law firm who are recruiting for a Digital Marketing Manager to join their offices. You will play a pivotal role in helping shape how the firm engages with clients, strengthens its brand presence, and drives measurable growth across all practice areas. Responsibilities
Plan, execute and optimise integrated digital campaigns across paid search, paid social, email and web, contributing to the firm’s digital strategy and innovation. Lead data-driven CRM and email marketing activity, managing segmentation, automation and targeted outreach to strengthen client relationships and support business development. Oversee paid search strategy with agencies and internal teams, ensuring strong optimisation, reporting and ROI while identifying new campaign opportunities. Support website development and SEO, enhancing content, user experience, traffic quality and conversion through analytics-driven improvements. Manage the firm’s social media presence, including scheduling, content oversight, reporting and internal training to ensure consistent, engaging activity. Contribute to the creation and optimisation of digital content—such as video, infographics and interactive assets—to drive engagement and campaign success. Produce regular analytics and performance reports across digital channels, using insights to guide decision-making and improve visibility, engagement and lead generation. Collaborate with IT, internal teams and external agencies to deliver effective digital tools, platforms and campaigns while managing suppliers and supporting online reputation activity. Candidate
A proactive self-starter with a strong interest in digital innovation and proven expertise across CRM strategy, segmentation and marketing automation. Extensive experience in paid search, SEO, PPC and digital analytics. At least five years’ digital marketing experience ideally in professional services.
#J-18808-Ljbffr