Jacksonville University
Associate Director, Enrollment Marketing
Jacksonville University, Jacksonville, Florida, United States, 32290
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Full Time Admin Professional Jacksonville, FL, US
6 days ago Requisition ID: 1221
Position Reports to (Position Title): Dual Report to the Director of Graduate & Undergraduate Admissions
Position Class (Exempt or Non-Exempt): Exempt
Position Type (Full Time or Part Time): Full Time
Is this a Primary or Additional Position: Primary
Job Summary The Associate Director leads the overall enrollment marketing strategy and ensures that all communications support the University’s recruitment goals. This role works closely with Enrollment Management leadership to plan messaging, set priorities, and guide how campaigns are carried out. The Associate Director manages communication workflows and structure within Slate and provides direction for marketing plans that support student recruitment and yield.
Conduct interviews, hire, and train new staff
Oversees the daily workflow of the Enrollment Marketing department
Evaluate performance and provides timely feedback
Handle employee discipline and terminations in accordance with university policy
Duties/Responsibilities
Lead the development, oversight, and execution of the University’s enrollment marketing strategy, ensuring all communications support recruitment goals
Collaborate with Enrollment Management leadership and Directors to create and implement marketing plans that drive student recruitment and yield
Manage and maintain all communication workflows and campaigns within Slate, providing guidance on best practices for effective outreach
Supervise and provide leadership to the Enrollment Marketing team, including training staff and delegating responsibilities
Partner with internal teams and external vendors to maintain brand standards and strategic consistency
Oversee SEO and SEM initiatives through research, data analysis, and implement recommendations to improve visibility and engagement
Analyze communication performance, track key metrics, and use insights to refine strategy and improve outcomes
Develop innovative content and engagement strategies to reach prospective students across multiple channels
Oversee research, writing, proofreading, and editing of communications—including email, print, web, and social media—to ensure clarity, accuracy, and consistency
Stay current on emerging trends in digital and print marketing to enhance outreach efforts
Perform other duties as assigned
Required Skills/Abilities
Strong leadership, project management, and team supervision skills, including mentoring and delegating responsibilities
Strategic planning and decision-making skills to guide enrollment marketing initiatives
Expertise in multi-channel enrollment marketing, including email, web, social media, and print campaigns
Advanced analytics skills to evaluate performance, measure ROI, and inform strategy refinements
Strong understanding of brand management and messaging alignment across all audiences
Ability to develop innovative engagement strategies for prospective students and families
Strong writing, editing, and proofreading skills, with the ability to tailor messaging for diverse audiences
Proficiency in CRM workflow design and management (Slate experience preferred)
Graphic design, photography, and video production expertise
Strong collaboration skills for working with cross-functional teams and vendors
Knowledge of emerging marketing and communications trends and ability to implement best practices
Demonstrates integrity, professionalism, and commitment to the mission of Jacksonville University
Willingness to work occasional evenings and weekends as needed
Education, Experience, Licenses & Certifications
Bachelor’s degree in marketing, advertising, communications, graphic design, or a related field required
Experience working with CRM systems; Technolutions Slate experience strongly preferred
Demonstrated leadership and project management experience
Physical Requirements
Must be able to lift and carry equipment and supplies weighing up to 20 pounds.
Must be able to bend, stoop, and reach.
Manual dexterity to efficiently operate a computer keyboard and other business machines.
Adequate hearing to communicate effectively in person and by phone.
This is not an exhaustive list of all responsibilities, duties, and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.
To Apply Interested candidates are asked to submit a cover letter, resume, and list of three (3) references with this application.
#J-18808-Ljbffr
Full Time Admin Professional Jacksonville, FL, US
6 days ago Requisition ID: 1221
Position Reports to (Position Title): Dual Report to the Director of Graduate & Undergraduate Admissions
Position Class (Exempt or Non-Exempt): Exempt
Position Type (Full Time or Part Time): Full Time
Is this a Primary or Additional Position: Primary
Job Summary The Associate Director leads the overall enrollment marketing strategy and ensures that all communications support the University’s recruitment goals. This role works closely with Enrollment Management leadership to plan messaging, set priorities, and guide how campaigns are carried out. The Associate Director manages communication workflows and structure within Slate and provides direction for marketing plans that support student recruitment and yield.
Conduct interviews, hire, and train new staff
Oversees the daily workflow of the Enrollment Marketing department
Evaluate performance and provides timely feedback
Handle employee discipline and terminations in accordance with university policy
Duties/Responsibilities
Lead the development, oversight, and execution of the University’s enrollment marketing strategy, ensuring all communications support recruitment goals
Collaborate with Enrollment Management leadership and Directors to create and implement marketing plans that drive student recruitment and yield
Manage and maintain all communication workflows and campaigns within Slate, providing guidance on best practices for effective outreach
Supervise and provide leadership to the Enrollment Marketing team, including training staff and delegating responsibilities
Partner with internal teams and external vendors to maintain brand standards and strategic consistency
Oversee SEO and SEM initiatives through research, data analysis, and implement recommendations to improve visibility and engagement
Analyze communication performance, track key metrics, and use insights to refine strategy and improve outcomes
Develop innovative content and engagement strategies to reach prospective students across multiple channels
Oversee research, writing, proofreading, and editing of communications—including email, print, web, and social media—to ensure clarity, accuracy, and consistency
Stay current on emerging trends in digital and print marketing to enhance outreach efforts
Perform other duties as assigned
Required Skills/Abilities
Strong leadership, project management, and team supervision skills, including mentoring and delegating responsibilities
Strategic planning and decision-making skills to guide enrollment marketing initiatives
Expertise in multi-channel enrollment marketing, including email, web, social media, and print campaigns
Advanced analytics skills to evaluate performance, measure ROI, and inform strategy refinements
Strong understanding of brand management and messaging alignment across all audiences
Ability to develop innovative engagement strategies for prospective students and families
Strong writing, editing, and proofreading skills, with the ability to tailor messaging for diverse audiences
Proficiency in CRM workflow design and management (Slate experience preferred)
Graphic design, photography, and video production expertise
Strong collaboration skills for working with cross-functional teams and vendors
Knowledge of emerging marketing and communications trends and ability to implement best practices
Demonstrates integrity, professionalism, and commitment to the mission of Jacksonville University
Willingness to work occasional evenings and weekends as needed
Education, Experience, Licenses & Certifications
Bachelor’s degree in marketing, advertising, communications, graphic design, or a related field required
Experience working with CRM systems; Technolutions Slate experience strongly preferred
Demonstrated leadership and project management experience
Physical Requirements
Must be able to lift and carry equipment and supplies weighing up to 20 pounds.
Must be able to bend, stoop, and reach.
Manual dexterity to efficiently operate a computer keyboard and other business machines.
Adequate hearing to communicate effectively in person and by phone.
This is not an exhaustive list of all responsibilities, duties, and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.
To Apply Interested candidates are asked to submit a cover letter, resume, and list of three (3) references with this application.
#J-18808-Ljbffr