Do you love writing and designing compelling ads and landing pages that convert?
Are you proven at building PPC strategies, launching campaigns, testing ideas, and continuously improving results … not just talking about performance, but driving it?
Are you both strategic and hands‑on… someone who doesn’t just plan campaigns, but builds, optimizes, and owns them from start to finish?
If you’re a proven PPC expert who thrives on accountability, experimentation, and measurable outcomes, we’d love to meet you. We’re looking for a PPC Specialist to serve as Anchor Wave’s expert for Pay‑Per-Click advertising, with a primary focus on Google Ads. This role owns the strategy, implementation, optimization, and evolution of our PPC service offering for local small‑to‑midsize businesses.
This is not a junior or purely tactical role. The PPC Specialist is empowered to make strategic decisions, challenge assumptions, propose new approaches, and continuously refine how we deliver paid advertising services. While Anchor Wave has standards and proven processes, results and consistency are what matter most.
You will work closely with Client Success Coordinators (CSCs), empowering them with insights, strategy recommendations, and performance explanations so they can confidently communicate results and next steps to clients. You are accountable for campaign implementation, performance, innovation within the PPC service, and driving measurable outcomes for our clients.
WHY ANCHOR WAVE? At Anchor Wave, our mission is simple: help local businesses win.
We do this through digital marketing services including PPC, Social Ads, Websites, SEO, Social Posting, Local SEO, and Review Management. When local businesses succeed, communities grow stronger.
We don’t operate like a typical agency. We act as digital marketing consultants and true extensions of our clients’ teams. We take the time to understand their goals, challenges, and audiences, then build strategies designed to drive meaningful, measurable results.
Our culture is built on authenticity, balanced growth, positive impact, and fun. We are a remote‑first organization, but we intentionally foster real human connection. We host in‑person meetings and events in Tucson, and this role may occasionally require attending local team gatherings to support collaboration and growth.
Key Responsibilities CORE RESPONSIBILITIES:
Own the strategy, setup, execution, and ongoing optimization of Google Ads campaigns for 20+ client accounts
Set up and manage Google Ads accounts from the ground up, including account structure, conversion tracking, integrations with analytics and CRM systems
Build and launch search, display, remarketing, and performance‑focused campaigns aligned with client goals
Conduct comprehensive keyword research to identify high‑intent, cost‑effective opportunities
Write compelling, conversion‑focused ad copy and create variations for ongoing testing
Design, build, optimize, and iterate on landing pages with a strong focus on conversion performance.
Apply conversion‑focused design principles to layouts, visuals, messaging, and calls‑to‑action
Monitor and optimize campaigns on an ongoing basis by:
Adding and removing keywords
Managing match types and negative keywords
Adjusting bids, budgets, and targeting
Improving Quality Scores, efficiency, and ROI
Execute A/B tests across ad copy, landing pages, and campaign structures to continuously improve performance
Analyze performance data to identify trends, insights, and optimization opportunities
Determine and recommend appropriate monthly ad spend ranges based on audience, goals, and campaign strategy (typical budgets range from $500–$10,000/month)
Prepare clear, accurate monthly performance summaries and insights for internal teams
Support and empower Client Success Coordinators by:
Providing performance insights and strategic recommendations
Proposing new ideas, tests, and optimization opportunities
Helping translate technical results into clear client‑facing narratives
Respond to Head of Creative requests for strategy changes, insights, and campaign updates in a timely manner
Stay current with Google Ads updates, PPC best practices, and industry trends
Drive innovation within Anchor Wave’s PPC service by testing new approaches, tools, and frameworks that improve results and scalability
Requirements: MUST‑HAVE EXPERIENCE
5+ years of hands‑on PPC experience, with a proven track record of results
Deep expertise in Google Ads (required)
Demonstrated ability to consistently drive measurable PPC results across multiple accounts, including clear examples of performance improvement (e.g., CPA reduction, conversion rate increases, Quality Score improvements, or ROI gains)
Experience managing multiple accounts simultaneously with varying budgets and goals
Strong understanding of lead‑generation campaigns for local small‑to‑midsize businesses
Hands‑on experience with:
Google Tag Manager
Google Analytics (GA4)
Conversion tracking and attribution
Experience building and optimizing landing pages for performance
Familiarity with HighLevel or comparable marketing automation and landing page platforms
Experience using tools such as SEMrush, or similar keyword and competitive research tools
Ability to think strategically while executing tactically
Strong analytical skills and comfort making data‑driven decisions
Organized, self‑directed, and accountable for outcomes
Nice‑to‑have experience
Experience creating or refining ad visuals using tools like Canva
CRO or experimentation experience beyond basic A/B testing
Experience contributing to service or process improvements within an agency or marketing team
Location:
Hybrid
This is a full‑time position. Salary is competitive and based on experience, with growth opportunities tied to performance.
Apply to join the team! Interested candidates must submit a cover letter and resume in PDF format in order to be considered for this position.
#J-18808-Ljbffr
Are you both strategic and hands‑on… someone who doesn’t just plan campaigns, but builds, optimizes, and owns them from start to finish?
If you’re a proven PPC expert who thrives on accountability, experimentation, and measurable outcomes, we’d love to meet you. We’re looking for a PPC Specialist to serve as Anchor Wave’s expert for Pay‑Per-Click advertising, with a primary focus on Google Ads. This role owns the strategy, implementation, optimization, and evolution of our PPC service offering for local small‑to‑midsize businesses.
This is not a junior or purely tactical role. The PPC Specialist is empowered to make strategic decisions, challenge assumptions, propose new approaches, and continuously refine how we deliver paid advertising services. While Anchor Wave has standards and proven processes, results and consistency are what matter most.
You will work closely with Client Success Coordinators (CSCs), empowering them with insights, strategy recommendations, and performance explanations so they can confidently communicate results and next steps to clients. You are accountable for campaign implementation, performance, innovation within the PPC service, and driving measurable outcomes for our clients.
WHY ANCHOR WAVE? At Anchor Wave, our mission is simple: help local businesses win.
We do this through digital marketing services including PPC, Social Ads, Websites, SEO, Social Posting, Local SEO, and Review Management. When local businesses succeed, communities grow stronger.
We don’t operate like a typical agency. We act as digital marketing consultants and true extensions of our clients’ teams. We take the time to understand their goals, challenges, and audiences, then build strategies designed to drive meaningful, measurable results.
Our culture is built on authenticity, balanced growth, positive impact, and fun. We are a remote‑first organization, but we intentionally foster real human connection. We host in‑person meetings and events in Tucson, and this role may occasionally require attending local team gatherings to support collaboration and growth.
Key Responsibilities CORE RESPONSIBILITIES:
Own the strategy, setup, execution, and ongoing optimization of Google Ads campaigns for 20+ client accounts
Set up and manage Google Ads accounts from the ground up, including account structure, conversion tracking, integrations with analytics and CRM systems
Build and launch search, display, remarketing, and performance‑focused campaigns aligned with client goals
Conduct comprehensive keyword research to identify high‑intent, cost‑effective opportunities
Write compelling, conversion‑focused ad copy and create variations for ongoing testing
Design, build, optimize, and iterate on landing pages with a strong focus on conversion performance.
Apply conversion‑focused design principles to layouts, visuals, messaging, and calls‑to‑action
Monitor and optimize campaigns on an ongoing basis by:
Adding and removing keywords
Managing match types and negative keywords
Adjusting bids, budgets, and targeting
Improving Quality Scores, efficiency, and ROI
Execute A/B tests across ad copy, landing pages, and campaign structures to continuously improve performance
Analyze performance data to identify trends, insights, and optimization opportunities
Determine and recommend appropriate monthly ad spend ranges based on audience, goals, and campaign strategy (typical budgets range from $500–$10,000/month)
Prepare clear, accurate monthly performance summaries and insights for internal teams
Support and empower Client Success Coordinators by:
Providing performance insights and strategic recommendations
Proposing new ideas, tests, and optimization opportunities
Helping translate technical results into clear client‑facing narratives
Respond to Head of Creative requests for strategy changes, insights, and campaign updates in a timely manner
Stay current with Google Ads updates, PPC best practices, and industry trends
Drive innovation within Anchor Wave’s PPC service by testing new approaches, tools, and frameworks that improve results and scalability
Requirements: MUST‑HAVE EXPERIENCE
5+ years of hands‑on PPC experience, with a proven track record of results
Deep expertise in Google Ads (required)
Demonstrated ability to consistently drive measurable PPC results across multiple accounts, including clear examples of performance improvement (e.g., CPA reduction, conversion rate increases, Quality Score improvements, or ROI gains)
Experience managing multiple accounts simultaneously with varying budgets and goals
Strong understanding of lead‑generation campaigns for local small‑to‑midsize businesses
Hands‑on experience with:
Google Tag Manager
Google Analytics (GA4)
Conversion tracking and attribution
Experience building and optimizing landing pages for performance
Familiarity with HighLevel or comparable marketing automation and landing page platforms
Experience using tools such as SEMrush, or similar keyword and competitive research tools
Ability to think strategically while executing tactically
Strong analytical skills and comfort making data‑driven decisions
Organized, self‑directed, and accountable for outcomes
Nice‑to‑have experience
Experience creating or refining ad visuals using tools like Canva
CRO or experimentation experience beyond basic A/B testing
Experience contributing to service or process improvements within an agency or marketing team
Location:
Hybrid
This is a full‑time position. Salary is competitive and based on experience, with growth opportunities tied to performance.
Apply to join the team! Interested candidates must submit a cover letter and resume in PDF format in order to be considered for this position.
#J-18808-Ljbffr