IPG Mediabrand
Positions: Associate Director, Growth Analytics
IPG Mediabrand, New York, New York, us, 10261
Location: New York, New York, United States |
Location: New York, New York, United States | Agency: Mediabrands - United States Ref#: 22010 | Type of Contract: Regular
Position Summary Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.
Responsibilities
Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
Help guide junior members on story-board/narrative to provide rich insights
Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
Work with Client Advice & Management to identify opportunities to better support client needs
Required Skills & Experience
5+ years of experience in marketing or digital analytics, primarily website performance
Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
Mediabrands does not require candidates to have a college degree
Desired Skills & Experience
Knowledge of SQL a plus
Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
Ability to delegate and oversee direct reports
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
Excellent written, verbal communication and presentation skills
Strong time-management and organizational skills
Proven problem solving ability
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Nice to have:
Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com .
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Location: New York, New York, United States | Agency: Mediabrands - United States Ref#: 22010 | Type of Contract: Regular
Position Summary Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.
Responsibilities
Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
Help guide junior members on story-board/narrative to provide rich insights
Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
Work with Client Advice & Management to identify opportunities to better support client needs
Required Skills & Experience
5+ years of experience in marketing or digital analytics, primarily website performance
Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
Mediabrands does not require candidates to have a college degree
Desired Skills & Experience
Knowledge of SQL a plus
Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
Ability to delegate and oversee direct reports
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
Excellent written, verbal communication and presentation skills
Strong time-management and organizational skills
Proven problem solving ability
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Nice to have:
Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com .
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