UNC REX Healthcare
Behavioral Health Outreach & Marketing Specialist
UNC REX Healthcare, Patton Park, North Carolina, United States
Description
Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.
Summary The Behavioral Health Outreach & Marketing Specialist is responsible for promoting Pardee UNC’s Behavioral Health Service Line through strategic outreach, relationship-building, and marketing initiatives. This role serves as a key liaison between the hospital’s behavioral health service line and community stakeholders, referral sources, and internal teams to increase awareness, referrals, and appropriate utilization of services.
Responsibilities
Establishes and maintains professional relationships with community referral sources, including hospitals, emergency departments, primary care providers, schools, therapists, social service agencies, employers, and community agencies
Represents Pardee UNC Health Behavioral Health Services at approved community events, meetings, and educational forums
Serves as a point of contact for general service information and referral pathway education
Conducts regular in person outreach visits to promote inpatient and outpatient behavioral health programs
Provides education regarding behavioral health programs, populations served, and levels of care
Collaborates with hospital marketing and leadership teams to develop and execute marketing strategies specific to behavioral health services
Gathers and shares market intelligence, including community needs, competitor offerings and referral trends
Distributes and presents marketing and educational materials in accordance with UNC Health branding and communication guidelines
Supports individual marketing initiatives aligned with organizational strategy
Works closely with inpatient and outpatient clinical teams to understand services, capacity and patient flow.
Collaborates with intake, clinical leadership, and administrative teams to remain current on services, program changes, and approved messaging
Communicates community feedback, trends, and opportunities to leadership
Participates in interdisciplinary meetings to align outreach efforts with operational goals
Track outreach activities, referral patterns, and marketing outcomes using hospital reporting tools.
Prepare regular reports summarizing outreach efforts, referral growth, and market opportunities.
Use data to adjust outreach strategies and improve effectiveness
Other Information
Bachelor’s degree in marketing, nursing, healthcare administration, communications, public health, social work, or a related field
Experience in behavioral health or substance abuse services
Knowledge of inpatient and outpatient behavioral health levels of care
Two or more years of experience in healthcare outreach, marketing, community relations, or a related role
Strong interpersonal, written, and verbal communication skills
Ability to work independently and collaboratively in a complex healthcare environment
Job Details Legal Employer: Pardee - HCHC
Entity: Pardee UNC Health Care
Organization Unit: Pardee Adolescent Behavior Health Unit Admin
Work Type: Full Time
Standard Hours Per Week: 40.00
Work Assignment Type: Onsite
Work Schedule: Day Job
Location of Job: PARDEEHOSP
Exempt From Overtime: Exempt: Yes
Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.
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Summary The Behavioral Health Outreach & Marketing Specialist is responsible for promoting Pardee UNC’s Behavioral Health Service Line through strategic outreach, relationship-building, and marketing initiatives. This role serves as a key liaison between the hospital’s behavioral health service line and community stakeholders, referral sources, and internal teams to increase awareness, referrals, and appropriate utilization of services.
Responsibilities
Establishes and maintains professional relationships with community referral sources, including hospitals, emergency departments, primary care providers, schools, therapists, social service agencies, employers, and community agencies
Represents Pardee UNC Health Behavioral Health Services at approved community events, meetings, and educational forums
Serves as a point of contact for general service information and referral pathway education
Conducts regular in person outreach visits to promote inpatient and outpatient behavioral health programs
Provides education regarding behavioral health programs, populations served, and levels of care
Collaborates with hospital marketing and leadership teams to develop and execute marketing strategies specific to behavioral health services
Gathers and shares market intelligence, including community needs, competitor offerings and referral trends
Distributes and presents marketing and educational materials in accordance with UNC Health branding and communication guidelines
Supports individual marketing initiatives aligned with organizational strategy
Works closely with inpatient and outpatient clinical teams to understand services, capacity and patient flow.
Collaborates with intake, clinical leadership, and administrative teams to remain current on services, program changes, and approved messaging
Communicates community feedback, trends, and opportunities to leadership
Participates in interdisciplinary meetings to align outreach efforts with operational goals
Track outreach activities, referral patterns, and marketing outcomes using hospital reporting tools.
Prepare regular reports summarizing outreach efforts, referral growth, and market opportunities.
Use data to adjust outreach strategies and improve effectiveness
Other Information
Bachelor’s degree in marketing, nursing, healthcare administration, communications, public health, social work, or a related field
Experience in behavioral health or substance abuse services
Knowledge of inpatient and outpatient behavioral health levels of care
Two or more years of experience in healthcare outreach, marketing, community relations, or a related role
Strong interpersonal, written, and verbal communication skills
Ability to work independently and collaboratively in a complex healthcare environment
Job Details Legal Employer: Pardee - HCHC
Entity: Pardee UNC Health Care
Organization Unit: Pardee Adolescent Behavior Health Unit Admin
Work Type: Full Time
Standard Hours Per Week: 40.00
Work Assignment Type: Onsite
Work Schedule: Day Job
Location of Job: PARDEEHOSP
Exempt From Overtime: Exempt: Yes
Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.
#J-18808-Ljbffr