SupportFinity™
Overview
The Role:
The F1 Marketing Team has a newly created Assistant Marketing Manager role that will focus on strategic integration. You will execute marketing strategy and thrive in a fast-paced, data-rich, global environment. You should have proven success in coordinating cross-platform marketing solutions and driving brand consistency from the garage to the grid. You should be eager to leverage expertise in activation strategy and contribute to building a platform from ground up.
Job Description
The F1 Marketing Team has a newly created Assistant Marketing Manager role that will focus on strategic integration. You will execute marketing strategy and thrive in a fast-paced, data-rich, global environment. You should have proven success in coordinating cross-platform marketing solutions and driving brand consistency from the garage to the grid. You should be eager to leverage expertise in activation strategy and contribute to building a platform from ground up.
Responsibilities
Manage collaboration with Cadillac channels including social media, digital, sales operations, product marketing and advertising.
Develop agendas and lead go-to-market planning weekly meetings.
Lead integration across dealer networks. Execute Go-To-Market (GTM) plans for dealers – watch parties, wearables, kits. Support Cadillac Racing subcommittee and plans for dealer inclusion.
Oversee dealer toolkit development, deployment, coordination with dealers.
Central point of contact for licensing/merch programs between all partners – CF1, GM Licensing, external partners (e.g., Hilfiger).
Evaluate and manage co-marketing opportunities for Cadillac that may come in through CF1 sponsors or other racing affiliations.
Provide on-site event support for key events with activation (hospitality and/or vehicle display).
Lead development and maintain key moments calendar.
Support execution of 360 plans around key moments.
Represent team in meetings with key JV partner and stakeholders and execute vision for hosting and event management.
Support integration efforts into mainstream Cadillac advertising – social, digital, web, etc.
Minimum Requirements
Bachelor's degree required
5+ years of Marketing or partnership experience, with a minimum of 2+ years of Luxury brand experience
Some experience managing luxury events
Ability to travel on weekends as needed
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. The selected candidate is expected to report to a specific location at least 3 times a week (or other frequency dictated by their manager). The selected candidate will be required to travel up to 25% for this role. This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we\'re looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, veteran status, or any other protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About the company
General Motors
Be vigilant about potential scams, phishing attempts, or fraudulent activities, and seek credible sources or reviews to assess the trustworthiness of the company. Remember, your personal and financial security is paramount, and taking preventive measures is crucial to safeguarding your information from potential risks and unauthorized use. SupportFinity is not responsible for any consequences that may arise from disclosing such information to unauthorized or fraudulent entities.
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The F1 Marketing Team has a newly created Assistant Marketing Manager role that will focus on strategic integration. You will execute marketing strategy and thrive in a fast-paced, data-rich, global environment. You should have proven success in coordinating cross-platform marketing solutions and driving brand consistency from the garage to the grid. You should be eager to leverage expertise in activation strategy and contribute to building a platform from ground up.
Job Description
The F1 Marketing Team has a newly created Assistant Marketing Manager role that will focus on strategic integration. You will execute marketing strategy and thrive in a fast-paced, data-rich, global environment. You should have proven success in coordinating cross-platform marketing solutions and driving brand consistency from the garage to the grid. You should be eager to leverage expertise in activation strategy and contribute to building a platform from ground up.
Responsibilities
Manage collaboration with Cadillac channels including social media, digital, sales operations, product marketing and advertising.
Develop agendas and lead go-to-market planning weekly meetings.
Lead integration across dealer networks. Execute Go-To-Market (GTM) plans for dealers – watch parties, wearables, kits. Support Cadillac Racing subcommittee and plans for dealer inclusion.
Oversee dealer toolkit development, deployment, coordination with dealers.
Central point of contact for licensing/merch programs between all partners – CF1, GM Licensing, external partners (e.g., Hilfiger).
Evaluate and manage co-marketing opportunities for Cadillac that may come in through CF1 sponsors or other racing affiliations.
Provide on-site event support for key events with activation (hospitality and/or vehicle display).
Lead development and maintain key moments calendar.
Support execution of 360 plans around key moments.
Represent team in meetings with key JV partner and stakeholders and execute vision for hosting and event management.
Support integration efforts into mainstream Cadillac advertising – social, digital, web, etc.
Minimum Requirements
Bachelor's degree required
5+ years of Marketing or partnership experience, with a minimum of 2+ years of Luxury brand experience
Some experience managing luxury events
Ability to travel on weekends as needed
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. The selected candidate is expected to report to a specific location at least 3 times a week (or other frequency dictated by their manager). The selected candidate will be required to travel up to 25% for this role. This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we\'re looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, veteran status, or any other protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About the company
General Motors
Be vigilant about potential scams, phishing attempts, or fraudulent activities, and seek credible sources or reviews to assess the trustworthiness of the company. Remember, your personal and financial security is paramount, and taking preventive measures is crucial to safeguarding your information from potential risks and unauthorized use. SupportFinity is not responsible for any consequences that may arise from disclosing such information to unauthorized or fraudulent entities.
#J-18808-Ljbffr