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Stanton Optical

Brand Manager

Stanton Optical, Pasadena, Texas, United States, 77505

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Job Summary The Brand Manager will be responsible for developing and executing strategies to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. This role will involve working closely with various internal teams to ensure brand consistency and messaging alignment across all marketing initiatives.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field.

Proven work experience as a Brand Manager or in a similar role.

Strong understanding of marketing principles and brand management.

Excellent communication and interpersonal skills.

Ability to think creatively and innovatively.

Proficient in project management and time management.

Solid organizational skills and attention to detail.

Responsibilities

Develop and implement brand strategies to ensure brand consistency.

Collaborate with internal teams to create cohesive marketing campaigns.

Conduct market research to identify market trends and opportunities.

Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.

Manage brand budgets and ensure projects stay within financial constraints.

Oversee the design and production of marketing materials, such as brochures and advertisements.

Measure and report on the success of brand marketing efforts.

Stay up-to-date on industry trends and incorporate best practices into the brand strategy.

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