First American Financial
Lifecycle Marketing Lead: Nurture, Scoring & Growth
First American Financial, Vermont, Wisconsin, United States
A leading financial services company is seeking a Lifecycle Marketing Manager to lead the customer journey from initial contact through engagement. This role requires 5–7 years of marketing automation experience and deep expertise in Salesforce Marketing Cloud. Responsibilities include building automated nurture journeys, optimizing lead scoring, and ensuring compliance with deliverability standards. Join a culture that celebrates diversity and empowers all team members to thrive.
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