The Chief Marketing Officer (CMO), Marketing & Ecommerce will be instrumental in shaping and executing the company’s strategic initiatives to drive growth, profitability, and operational excellence. Reporting directly to the Chief Executive Officer (CEO), this role will lead the development and execution of the overall marketing and ecommerce strategy, ensuring alignment with corporate objectives to enhance brand awareness, customer engagement, and revenue growth.
In this critical role, the CMO will oversee ecommerce, marketplace, and marketing functions, positioning the company as a market leader while shaping the end-to-end digital customer experience. With a data-driven and innovative approach, the CMO will build a world-class marketing and digital organization within a fast-paced, public company environment. As a key member of the executive leadership team, this role will foster a collaborative, high-performance culture aligned with the company’s vision and values.
Responsibilities
- Develop and implement a comprehensive marketing and ecommerce strategy aligned with business objectives and long-term growth initiatives.
- Oversee brand positioning, messaging, and communication strategies to elevate brand visibility, relevance, and reputation.
- Lead customer acquisition, retention, and engagement strategies across digital, social, traditional media, and direct marketing channels.
- Develop and implement loyalty programs that drive engagement and increase customer lifetime value.
- Own and optimize the company’s marketing analytics and reporting platforms, enabling faster and more actionable insights.
- Oversee the P&L for ecommerce, with accountability for maximizing the contribution of digital and marketplace channels.
- Own the digital roadmap and prioritize initiatives to deliver a seamless, scalable ecommerce experience.
- Analyze marketing and ecommerce performance data to identify trends, opportunities, and areas for improvement.
- Measure, track, and report performance against key marketing and ecommerce KPIs.
- Build, mentor, and lead a high-performing marketing and ecommerce organization, fostering innovation, accountability, and collaboration.
- Partner closely with merchandising, store operations, and technology teams to align marketing efforts with product launches, sales strategies, and omnichannel customer experiences.
- Present marketing and ecommerce strategies, results, and insights to the board of directors, executive leadership team, and key stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
- 10–15+ years of progressive marketing experience, including significant experience in executive leadership roles (VP, SVP, CMO, or equivalent) within a public company or fast-growing organization.
- Proven track record of building and leading high-performing, scaled marketing teams.
- Deep expertise in digital marketing, brand management, ecommerce, customer engagement, and data-driven decision-making.
- Strong communication and executive presence, with the ability to influence senior leaders, board members, and investors.
- Demonstrated ability to translate business objectives into integrated, high-impact marketing strategies.
- Experience operating within regulatory and compliance standards related to marketing, advertising, and customer data in a public company environment.
- Strong alignment with a performance-driven, customer-centric culture.
Seniority Level
Executive
Employment Type
Full-time
Job Function
Marketing
Industry
Retail
Benefits
- Medical insurance
- Vision insurance
- 401(k)