Southeastern Mills, Inc.
Salary Range: $103,005.00 To $128,756.00 Annually
Role Overview
The Director of eCommerce is responsible for leading the strategy, execution, and growth of the company’s online sales channels. This role owns the end-to-end eCommerce experience—driving revenue, optimizing customer journeys, managing digital platforms, and leading cross-functional/agency teams to deliver best-in-class online performance.
The ideal candidate blends strategic thinking with hands‑on execution, strong analytical skills, and deep knowledge of digital commerce platforms, marketing, and operations.
Key Responsibilities
- Develop and execute the overall eCommerce strategy aligned with company revenue and brand objectives- both with Amazon.com and Retailer E-Business platforms.
- Sole management of the Amazon.com relationship (Sales & Investment strategy)
- Own P&L for eCommerce channels, including forecasting, budgeting, and performance tracking
- Develop Company D2C Strategy within brand websites.
- Identify and capitalize on new growth opportunities, channels, and technologies
- Drive customer acquisition, conversion, retention, and value through Omni-channel platforms
Platform & Experience Management
- Oversee eCommerce platforms & Company direct brand websites
- Optimize site merchandising, product discovery, and checkout performance
- Partner with IT, product teams and 3rd party partners on platform enhancements, integrations, and roadmap planning
- Ensure site performance, security, scalability, and compliance
- Collaborate with marketing teams on SEO, paid media, email, SMS, affiliate, and social commerce strategies
- Own online merchandising strategy including product launches, promotions, pricing, and content
- Use A/B testing, personalization, and CRO best practices to improve conversion rates
Analytics & Performance
- Establish KPIs and dashboards to measure traffic, conversion, AOV, revenue, and customer metrics
- Leverage data and insights to inform decisions and continuously improve performance
- Monitor competitive landscape and industry trends
Operations & Fulfillment
- Partner with operations, supply chain, and customer service teams to ensure seamless order fulfillment and post-purchase experience
- Optimize inventory visibility, shipping options, returns, and customer satisfaction
- Support international expansion and omnichannel initiatives as applicable
- Work cross-functionally with marketing, IT, product, finance, and operations
- Manage external agencies, vendors, and technology partners
Qualifications
Required
- Bachelor’s degree in Business, Marketing, E-commerce, or related field
- 7–10+ years of eCommerce or digital commerce experience, with at least 3–5 years in a leadership role (extensive experience with Amazon preferred)
- Proven track record of driving online revenue growth and conversion optimization
- Strong understanding of eCommerce platforms, analytics tools, and digital marketing channels
- Experience managing budgets, forecasts, and P&L responsibility
Preferred
- MBA or advanced degree
- Experience in (B2C / B2B / DTC / Omnichannel) environments
- Familiarity with international eCommerce, marketplaces, or subscriptions
- Experience with personalization, CRM, and marketing automation tools
- Strategic and analytical mindset
- Strong leadership and people management skills
- Excellent communication and stakeholder management
- Customer-centric thinking
- Ability to balance long-term vision with hands‑on execution
Success Metrics
- eCommerce revenue growth and profitability
- .Save & conversion rate, AOV, and customer lifetime value
- Customer acquisition and retention performance
- Site performance and customer experience metrics
- Team development and operational efficiency