VP Marketing - Coors Family of Brands

VP Marketing – Coors Family of Brands

Requisition ID: 36989

Location: Chicago, IL, US

We seek, value and respect everyone’s unique perspectives and experiences. We are looking for a leader whose vision and passion can help craft careers and create new legacies. This role encompasses leadership of Coors Light and Coors Banquet, as well as oversight of marketing for any future Coors brand launches.

This position reports to Sofia Colucci, Chief Marketing Officer, and works closely with our sales, innovations, field marketing, and shopper marketing teams.

What You’ll Be Brewing

• Define the strategic direction for the Coors family of brands and establish clear, consistent brand positioning across all consumer touchpoints; build a vision, a long‑term strategy, and annual operating plans.
• Build modern, creatively effective best‑in‑class marketing platforms, campaigns and programs that connect with both current and new beer drinkers.
• Build business plans that demonstrate deep consumer and commercial knowledge across all elements of the marketing mix.
• Integrate brand plans and activities with cross‑functional teams, ensuring alignment of resources and financial planning to achieve business objectives.
• Partner with Sales leadership to ensure brand plans are executable and clearly communicated to Key Accounts, Distributor Sales Organizations, and the broader distributor network.
• Maintain strong stakeholder relationships , including Sales VPs, Key Accounts, Marketing VPs, distributors and retailers, to drive alignment and flawless execution.
• Deliver against volume, profit, and brand health targets by leading execution across all elements of the marketing mix.
• Lead collaboration with internal and external partners , representing Coors in Brand and Innovation Councils and global forums to share best practices and influence international strategies.
• Education : Bachelor’s degree in marketing, business or related field, or equivalent experience.
• Experience : 10+ years of relevant brand marketing experience with a proven track record of leading strategic initiatives and delivering business results; CPG brand marketing strongly preferred.
• Leadership : Demonstrated ability to lead cross‑functional teams and influence senior stakeholders, valuing and respecting differences and believing that everyone’s unique differences drive collaboration and a winning team culture.
• Expertise : Deep understanding of brand positioning, marketing mix and integration with sales and distribution networks; a disruptive thinker with a growth mindset.
• Commercial and creative strength : Ability to blend creative and business realities, thinking creatively as well as commercially.
• Love for beer and the beer category : Understanding of our consumer and the ability to connect with beer drinkers.
• Communication : Exceptional ability to build relationships and communicate effectively with internal and external partners.
• Flexible work programs that support work‑life balance, including a hybrid work model of 4 days in the office.
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plans with employer match, paid time off, wellness program, and employee assistance program.
• On‑site pub, access to brand clothing and swag, top events, and free beer and beverages.
• Commitment to People and Planet with stretch goals around key priorities.
• Community engagement—including charitable donations and local projects—to make a difference.
• Opportunities for engagement with Business Resource Groups for volunteer, leadership and networking.
• Career growth through First Choice Learning opportunities.
• Work in a fast‑paced, innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences.

Pay and Benefits

Salary range: $268,500.00 – $352,400.00 (posting salary range). Target short‑term incentive: $175,000 USD; target long‑term incentive: $23,000. Average spend on benefits per employee: $23,000.

Molson Coors is an equal‑opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and need reasonable accommodation during the application process, please e‑mail .