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Sales Director

D1 Training - Alliance, WorkFromHome

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Benefits

  • 401(k)
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Free uniforms
  • Opportunity for advancement
  • Training & development
  • Wellness resources

Sales Director ("Recruiter") — D1 Alliance

Mission: Turn interest into booked assessments and new memberships by owning the lead funnel end-to-end and building high-yield community relationships.

The Scorecard (Outcomes You Own)

  • Speed-to-Lead: Respond to all new leads immediately (goal: within 5–15 minutes, 7 days/week coverage via team rotation).
  • Qualification & Scheduling: ≥60% of new leads scheduled within their first 15 days in CRM.
  • Show Rate: Maintain >60% average show rate on scheduled appointments.
  • Pipeline Hygiene: 100% of leads/opportunities updated daily with notes, next steps, and accurate stages.
  • Community Sourcing: Launch and maintain 8–12 active partnerships (businesses, schools, youth orgs, churches, retirement communities, etc.) driving steady referral leads each month.

What You’ll Do (Daily/Weekly)

  • Cover the Funnel Daily
    • Call/text new leads on arrival; personalize intros by source.
    • Qualify intent, set/confirm appointments, send reminders, and reschedules as needed.
    • Work warm lists (replies, no-shows, past inquiries, referrals) to keep the calendar full.
  • Drive Show Rates
    • Confirm within 24 hrs of booking and the morning of appointments.
    • Pre-frame assessment value (goal review + movement screen + clear next step).
  • Own CRM & Reporting
    • Keep accurate tags, stages, and close reasons.
    • Submit a daily KPI snapshot (new leads, contacts, sets, confirms, shows, rebooks).
  • Build the Community Engine
    • Prospect and secure partner meetings; create simple co-promotions (guest passes, clinics, team nights).
    • Attend local events; capture leads and book on the spot.
  • Collaborate for Conversions
    • Hand off strong notes to coaches/GM before assessments.
    • Join weekly pipeline reviews to remove bottlenecks.

Minimum Qualifications (Must-Have)

  • 2–3 years of proven sales experience with a documented track record in a fitness-related business (gym, studio, sports performance, membership model).
  • Demonstrated ability to persuade people to invest in themselves (consultative selling, goal anchoring, objection handling).
  • Comfortable with high activity (phone/text/DM) and CRM discipline.
  • Clear, confident communicator—phone, text, and in person.
  • Ability to adapt quickly to changes in strategic marketing offers and market trends.

Preferred (Nice to Have)

  • Experience in a membership or recurring-revenue environment.
  • Familiarity with CRM/gym platforms (GoHighLevel, Mindbody, Trainerize, GymSales).
  • Background in athletics, coaching, or sports performance.
    • Major plus if you're a certified strength coach (NSCA, NASM, ACSM, ACE, etc) as you can increase earning potential coaching group classes and managing personal training clients.

Work Structure & Compensation

  • Hourly + commission + performance bonuses.
  • Approx. 25–30 hours/week to start; weekend/evening availability for event coverage and peak contact windows.
    • This business requires flexibility in work schedule, so it's not your average "9-5". As with any commission-incentivized role, you may have to go above and beyond to maximize your earning potential.
  • Clear advancement path based on KPI mastery and partner growth.

Tools We Use

  • CRM for pipeline, automations, and reminders (GoHighLevel)
  • Member/Client management and billing through MindBody
  • Talk/text integrations, calendar booking links, and templates for confirmations and no-show recovery.

How You’ll Be Measured (Weekly KPIs)

  • Lead → Schedule % (goal: ≥60% scheduled within 15 days of lead creation).
  • Schedule → Show % (goal: >60%).
  • Speed-to-Lead (median minutes to first touch).
  • Set/Confirm Volume (daily activity targets agreed with GM).
  • Partner-Sourced Leads and events executed .
  • Data Accuracy (0 unlabeled leads, next step on every open opp).

Why D1 Alliance

Join a top-ranked performance-driven team that pairs elite coaching with disciplined sales systems. You’ll have clear targets, the tools to win, and a growth path as you consistently hit the numbers.

Ready to lead the funnel and fill the floor? Send your resume and a brief note describing your strongest sales win in fitness and the metrics behind it.

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