Probably Genetic Inc.
Head of Content and Community
Probably Genetic Inc., San Francisco, California, United States, 94112
About Probably Genetic
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it. Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity. The Head of Content and Community will serve as the architect of our patient journey—from first awareness through ongoing engagement—driving enrollment in our research and testing programs through strategic storytelling, authentic community building, and exceptional experience design. Develop and execute comprehensive marketing strategies that translate our mission into compelling patient stories, messaging frameworks, and content that drives enrollment in research and testing programs Own the creative vision and tactical execution across all patient-facing communications channels (digital, social, email, direct mail, events, etc.) Produce marketing campaigns that seamlessly guide patients through awareness, consideration, enrollment, and retention Establish and manage performance metrics with a relentless focus on research or testing enrollment conversion rates Foster a data-driven, "test-and-learn" culture using A/B testing and rapid-cycle experimentation to continuously improve messaging effectiveness and patient response Patient Advocacy & Influencer Relations Cultivate and steward authentic relationships with patient advocates, patient influencers, thought leaders, and key opinion leaders in the patient community Develop a patient advocacy program that amplifies patient voices and integrates lived experiences into our communications and service design Partner with patient advocates to co-create content, campaigns, and community initiatives that reflect genuine patient needs and perspectives Identify and activate patient champions who can authentically represent our programs within their networks Community Building & Engagement Design and lead both online and in-person community-building initiatives that create belonging, trust, and sustained engagement among current and prospective patients Develop multi-modal engagement approaches combining synchronous (events, calls, video) and asynchronous (social media, forums, email, text) touchpoints into a cohesive community experience Create patient education and support programs that empower patients throughout their research/testing journey Build community feedback loops that continuously inform program improvements and communications strategy Serve as the single-threaded owner of the entire patient journey, from initial outreach through program completion, ensuring every touchpoint reflects our values and drives positive outcomes Partner cross-functionally with acquisition marketing, program operations, patient support, and technology teams to ensure seamless handoffs and consistent patient experience Champion the voice of the patient across the organization, serving as the internal advocate for patient-centered decision-making Develop workflows, policies, and communication protocols that embed empathy, clarity, and responsiveness into every patient interaction Cross-Functional Partnership Collaborate with clinical, research, and commercial partners to drive success across our goals Influence technology stack for patient-facing platforms, CRM systems, and communication tools that enhance experience and enable personalization Prioritize and manage competing needs across diverse internal and external stakeholders while maintaining patient-centricity Serve as a thought partner to senior leadership on patient acquisition strategy, retention initiatives, and experience innovation We are looking for a few specific things that will help you succeed in this role: A strategic marketing leader with 7-8+ years of experience , including 3+ years leading patient/consumer engagement, healthcare marketing, or mission-driven growth initiatives at startups, digital health companies, or patient-focused organizations An experienced community builder and storyteller who has successfully developed highly engaging patient and HCP content, cultivated relationships with health influencers, and translated complex medical concepts into compelling narratives that drive action and enrollment A patient experience champion who has developed touchpoints across the customer journey and partnered cross-functionally to eliminate friction and drive measurable improvements in satisfaction and retention Fluent across the full marketing stack , from CRM platforms to social media management and community engagement tools, with hands-on experience building effective campaigns in resource-constrained environments A natural relationship builder and collaborator who thrives at the intersection of marketing, patient operations, and product teams, with demonstrated ability to influence without authority and balance competing stakeholder priorities Actual compensation offered will depend on several factors including but not limited to: work experience, education, skill level, and/or other business and organizational needs. This is a hybrid role that will require working on-site 3 days a week in San Francisco (Tuesdays, Wednesdays and Thursdays). Local candidates only. xsgimln Relocation is not currently offered for this role. Fair and equitable compensation with competitive early-stage equity grants Generous Flexible Time off policy, that we actually use Hybrid, flexible work with high-trust and autonomy A bright, inviting, pet-friendly office in Downtown SF near transit A “work from anywhere” policy, up to 4 weeks a year Health Benefits including medical, dental, vision, therapy, FSA, and 401k
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it. Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity. The Head of Content and Community will serve as the architect of our patient journey—from first awareness through ongoing engagement—driving enrollment in our research and testing programs through strategic storytelling, authentic community building, and exceptional experience design. Develop and execute comprehensive marketing strategies that translate our mission into compelling patient stories, messaging frameworks, and content that drives enrollment in research and testing programs Own the creative vision and tactical execution across all patient-facing communications channels (digital, social, email, direct mail, events, etc.) Produce marketing campaigns that seamlessly guide patients through awareness, consideration, enrollment, and retention Establish and manage performance metrics with a relentless focus on research or testing enrollment conversion rates Foster a data-driven, "test-and-learn" culture using A/B testing and rapid-cycle experimentation to continuously improve messaging effectiveness and patient response Patient Advocacy & Influencer Relations Cultivate and steward authentic relationships with patient advocates, patient influencers, thought leaders, and key opinion leaders in the patient community Develop a patient advocacy program that amplifies patient voices and integrates lived experiences into our communications and service design Partner with patient advocates to co-create content, campaigns, and community initiatives that reflect genuine patient needs and perspectives Identify and activate patient champions who can authentically represent our programs within their networks Community Building & Engagement Design and lead both online and in-person community-building initiatives that create belonging, trust, and sustained engagement among current and prospective patients Develop multi-modal engagement approaches combining synchronous (events, calls, video) and asynchronous (social media, forums, email, text) touchpoints into a cohesive community experience Create patient education and support programs that empower patients throughout their research/testing journey Build community feedback loops that continuously inform program improvements and communications strategy Serve as the single-threaded owner of the entire patient journey, from initial outreach through program completion, ensuring every touchpoint reflects our values and drives positive outcomes Partner cross-functionally with acquisition marketing, program operations, patient support, and technology teams to ensure seamless handoffs and consistent patient experience Champion the voice of the patient across the organization, serving as the internal advocate for patient-centered decision-making Develop workflows, policies, and communication protocols that embed empathy, clarity, and responsiveness into every patient interaction Cross-Functional Partnership Collaborate with clinical, research, and commercial partners to drive success across our goals Influence technology stack for patient-facing platforms, CRM systems, and communication tools that enhance experience and enable personalization Prioritize and manage competing needs across diverse internal and external stakeholders while maintaining patient-centricity Serve as a thought partner to senior leadership on patient acquisition strategy, retention initiatives, and experience innovation We are looking for a few specific things that will help you succeed in this role: A strategic marketing leader with 7-8+ years of experience , including 3+ years leading patient/consumer engagement, healthcare marketing, or mission-driven growth initiatives at startups, digital health companies, or patient-focused organizations An experienced community builder and storyteller who has successfully developed highly engaging patient and HCP content, cultivated relationships with health influencers, and translated complex medical concepts into compelling narratives that drive action and enrollment A patient experience champion who has developed touchpoints across the customer journey and partnered cross-functionally to eliminate friction and drive measurable improvements in satisfaction and retention Fluent across the full marketing stack , from CRM platforms to social media management and community engagement tools, with hands-on experience building effective campaigns in resource-constrained environments A natural relationship builder and collaborator who thrives at the intersection of marketing, patient operations, and product teams, with demonstrated ability to influence without authority and balance competing stakeholder priorities Actual compensation offered will depend on several factors including but not limited to: work experience, education, skill level, and/or other business and organizational needs. This is a hybrid role that will require working on-site 3 days a week in San Francisco (Tuesdays, Wednesdays and Thursdays). Local candidates only. xsgimln Relocation is not currently offered for this role. Fair and equitable compensation with competitive early-stage equity grants Generous Flexible Time off policy, that we actually use Hybrid, flexible work with high-trust and autonomy A bright, inviting, pet-friendly office in Downtown SF near transit A “work from anywhere” policy, up to 4 weeks a year Health Benefits including medical, dental, vision, therapy, FSA, and 401k