Kaizen Lab Inc.
Head of Marketing – Golfballs.com Featured Lafayette, LA
Kaizen Lab Inc., Lafayette, Louisiana, United States, 70595
Location
Lafayette, Louisiana (On-site)
About Golfballs.com Golfballs.com is a category-leading golf e-commerce company serving both individual golfers and businesses nationwide. We operate at the intersection of performance, personalization, and scale—combining best-in‑class digital marketing, deep platform expertise, and a genuine passion for the game.
Role Overview We are seeking a Head of Marketing to lead all marketing strategy and execution for Golfballs.com across B2C and B2B channels. This is a senior leadership role responsible for driving growth, building a high-performing team, and operating a disciplined, data‑driven marketing engine.
This role requires a hands‑on, entrepreneurial leader who can balance strategy with execution and brand building with performance marketing.
The title and level (Senior Director or Vice President) will be determined based on experience and demonstrated impact.
Every aspect of this role matters—leadership, execution, creativity, analytics, and a love for golf.
Key Responsibilities Marketing Leadership & Strategy
Own the overall marketing vision, strategy, and execution across all channels
Build, lead, and develop a high-performing marketing team with clear accountability
Partner cross‑functionally with eCommerce, Sales, Operations, and Leadership to drive growth
Balance long‑term brand building with short‑term performance and revenue goals
B2B Marketing
Lead B2B demand generation and pipeline growth initiatives
Develop and optimize lead generation across paid media, outbound, inbound, and partnerships
Own CRM strategy and execution, including segmentation, attribution, and lifecycle marketing
Manage B2B advertising across search, paid social, and industry‑specific channels
Partner closely with Sales to improve lead quality, conversion rates, and revenue impact
B2C Marketing
Drive customer acquisition, retention, and lifetime value
Own performance marketing channels including paid search, paid social, display, email, SMS, and affiliates
Lead marketplace strategy and execution across Amazon, Walmart, and other third‑party platforms
Oversee social media strategy, content direction, and brand voice
Optimize on‑site conversion, merchandising, and promotional strategy
Data, Analytics & Optimization
Define KPIs, dashboards, attribution models, and reporting frameworks
Own marketing budgets, forecasting, and ROI measurement
Use experimentation and A/B testing to continuously optimize performance
Be relentlessly data‑driven in decision‑making
Brand, Creativity & Innovation
Champion brand storytelling while maintaining performance discipline
Ensure consistent brand positioning across B2C and B2B touchpoints
Identify and pursue new growth opportunities, channels, and technologies
Bring an ownership mindset—comfortable building, testing, failing, and scaling
Qualifications Required
Proven experience leading marketing for both B2C and B2B businesses
Deep expertise in:
B2B demand generation, CRM, and pipeline growth
B2C digital and performance marketing for e‑commerce
Marketplaces such as Amazon, Walmart, or similar platforms
Social media strategy and execution
Strong analytical, data‑driven decision‑making skills
Demonstrated ability to lead, inspire, and hold teams accountable
Entrepreneurial mindset with a bias for action and ownership
Must be a golfer with a genuine passion for the game
Ability and willingness to work on‑site in Lafayette, Louisiana
Preferred
Experience with e‑commerce or consumer brands
Experience managing both in‑house teams and external agencies
Familiarity with personalization, merchandising, and lifecycle marketing
Experience scaling marketing operations in a growth‑focused environment
What Success Looks Like
Scalable, predictable growth across B2C and B2B channels
A high‑performing marketing team aligned with company objectives
Strong attribution, reporting, and ROI discipline
Meaningful contribution to company strategy and leadership
A brand that resonates deeply with golfers and business customers
Why Golfballs.com
Senior leadership role with real ownership and impact
Opportunity to shape the future of a category‑leading golf brand
Entrepreneurial environment with resources to execute
Work alongside people who care deeply about performance and the game of golf
Golfballs.com is an equal opportunity employer.
#J-18808-Ljbffr
About Golfballs.com Golfballs.com is a category-leading golf e-commerce company serving both individual golfers and businesses nationwide. We operate at the intersection of performance, personalization, and scale—combining best-in‑class digital marketing, deep platform expertise, and a genuine passion for the game.
Role Overview We are seeking a Head of Marketing to lead all marketing strategy and execution for Golfballs.com across B2C and B2B channels. This is a senior leadership role responsible for driving growth, building a high-performing team, and operating a disciplined, data‑driven marketing engine.
This role requires a hands‑on, entrepreneurial leader who can balance strategy with execution and brand building with performance marketing.
The title and level (Senior Director or Vice President) will be determined based on experience and demonstrated impact.
Every aspect of this role matters—leadership, execution, creativity, analytics, and a love for golf.
Key Responsibilities Marketing Leadership & Strategy
Own the overall marketing vision, strategy, and execution across all channels
Build, lead, and develop a high-performing marketing team with clear accountability
Partner cross‑functionally with eCommerce, Sales, Operations, and Leadership to drive growth
Balance long‑term brand building with short‑term performance and revenue goals
B2B Marketing
Lead B2B demand generation and pipeline growth initiatives
Develop and optimize lead generation across paid media, outbound, inbound, and partnerships
Own CRM strategy and execution, including segmentation, attribution, and lifecycle marketing
Manage B2B advertising across search, paid social, and industry‑specific channels
Partner closely with Sales to improve lead quality, conversion rates, and revenue impact
B2C Marketing
Drive customer acquisition, retention, and lifetime value
Own performance marketing channels including paid search, paid social, display, email, SMS, and affiliates
Lead marketplace strategy and execution across Amazon, Walmart, and other third‑party platforms
Oversee social media strategy, content direction, and brand voice
Optimize on‑site conversion, merchandising, and promotional strategy
Data, Analytics & Optimization
Define KPIs, dashboards, attribution models, and reporting frameworks
Own marketing budgets, forecasting, and ROI measurement
Use experimentation and A/B testing to continuously optimize performance
Be relentlessly data‑driven in decision‑making
Brand, Creativity & Innovation
Champion brand storytelling while maintaining performance discipline
Ensure consistent brand positioning across B2C and B2B touchpoints
Identify and pursue new growth opportunities, channels, and technologies
Bring an ownership mindset—comfortable building, testing, failing, and scaling
Qualifications Required
Proven experience leading marketing for both B2C and B2B businesses
Deep expertise in:
B2B demand generation, CRM, and pipeline growth
B2C digital and performance marketing for e‑commerce
Marketplaces such as Amazon, Walmart, or similar platforms
Social media strategy and execution
Strong analytical, data‑driven decision‑making skills
Demonstrated ability to lead, inspire, and hold teams accountable
Entrepreneurial mindset with a bias for action and ownership
Must be a golfer with a genuine passion for the game
Ability and willingness to work on‑site in Lafayette, Louisiana
Preferred
Experience with e‑commerce or consumer brands
Experience managing both in‑house teams and external agencies
Familiarity with personalization, merchandising, and lifecycle marketing
Experience scaling marketing operations in a growth‑focused environment
What Success Looks Like
Scalable, predictable growth across B2C and B2B channels
A high‑performing marketing team aligned with company objectives
Strong attribution, reporting, and ROI discipline
Meaningful contribution to company strategy and leadership
A brand that resonates deeply with golfers and business customers
Why Golfballs.com
Senior leadership role with real ownership and impact
Opportunity to shape the future of a category‑leading golf brand
Entrepreneurial environment with resources to execute
Work alongside people who care deeply about performance and the game of golf
Golfballs.com is an equal opportunity employer.
#J-18808-Ljbffr