Equifax, Inc. is hiring: Marketing Content Creator in St. Louis
Equifax, Inc., St. Louis, MO, US, 63146
We are seeking a versatile, Marketing Content Manager to join our Content Development Team, part of the greater Marketing, Product, and Experience (MPX) team. This role is for a strategic storyteller, not just a writer, who can map high-quality content across the entire customer journey and drive measurable business outcomes.
What you'll do:
Multi-channel Copywriting & Creative Execution: Write, edit, and produce compelling, accessible narratives for a wide range of formats, including blogs, eBooks, case studies, white papers, landing pages, social content, video scripts, and thought leadership articles.
Brand Voice Guardian: Act as the primary guardian of the brand voice, ensuring all external communications maintain a consistent, compelling, and on-brand tone across every marketing channel and touchpoint.
Cross-Functional Collaboration & Technical Translation: Partner closely with demand generation, web, product marketing, sales, design, and subject matter experts (SMEs) to gather insights, craft strategic messaging, and translate complex concepts and technical information into easy-to-understand, engaging content.
Performance and Optimization: Analyze content performance data to refine strategies, optimize content for visibility and impact, and map content to the sales funnel.
Asset Production and Workflow: Manage content workflows, including collaboration with designers and contractors, and utilize AI tools to accelerate and optimize the content creation process.
Content Strategy & Management: Help develop, execute, and manage a cohesive content roadmap and editorial calendar that aligns with key marketing goals (lead generation, brand awareness, retention) for given verticals.
What experience you need:
A minimum of 3+ years of professional writing and content management experience, preferably in a B2B or B2C environment.
Bachelor's degree or equivalent
A strong portfolio demonstrating expertise in creating diverse content types (long-form, short-form, web pages, case studies) and a range of styles, from punchy headlines to technical guides.
Proven ability to see the "big picture" (Strategic Thinking) and understand how a single piece of content fits into a wider sales funnel and drive business outcomes.
Exceptional writing, editing, and structural organization skills, with a meticulous eye for detail and the ability to self-edit.
A passion for storytelling with a strong background in crafting impactful messaging that simplifies complex ideas and translates technical concepts for multiple personas.
Experience partnering with demand generation teams to map content to the funnel and drive measurable impact.
Demonstrated ability to manage multiple projects, competing deadlines, and cross-functional stakeholders in a matrix environment.