Content Creator & Social Media Coordinator Job at Pemberton Injury Law Firm in B

Pemberton Personal Injury Law Firm — Baraboo, WI

Named “2025 Best Places to Work: Law Firms”!

Overview

If you live for great content, love turning ideas into scroll‑stopping videos, and get excited about watching engagement climb because of something you created — this role is for you.

We’re looking for a creative powerhouse to own our social media presence through high‑quality video, graphics, and intentional storytelling. As our Content Creator & Social Media Coordinator, you’ll be hands‑on with everything from scripting and filming to editing, scheduling, and engaging with our audience in real time.

Your mission is simple (but powerful): create quality content people actually want to watch, grow our following, and spark real engagement across Instagram, Facebook, TikTok, YouTube, and LinkedIn.

This role is perfect for someone who:

• Thinks in hooks, visuals, and trends
• Loves being on set and behind the screen
• Takes pride in polished, on‑brand work
• Wants their creativity to be seen, measured, and celebrated

If you’re energized by creating content with purpose, collaborating with a marketing team that values quality over quantity, and watching a brand grow because of your work — you’ll thrive here.

Key Responsibilities

Social Media & Digital Content

• Plan, create, and publish engaging content across all platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Edit and optimize short‑form videos, reels, and graphics to align with current trends and platform best practices.
• Write attention‑grabbing captions, scripts, and post copy that reflect our brand voice.
• Monitor engagement and collaborate with team members to develop creative campaigns that boost visibility and audience connection.
• Stay up to date on social media trends, viral challenges, and competitor strategies to keep content fresh and relevant.
• Track performance metrics and provide regular reports on engagement, growth, and reach.

Content Creation & Brand Support

• Design visually appealing assets for digital ads, social posts, newsletters, promotional items, etc.
• Capture or source authentic photos and videos that showcase our team, community, and clients.
• Support brand storytelling through multi‑channel campaigns, from concept to execution.
• Assist in maintaining consistency with brand colors, tone, and visual style.

Marketing Collaboration & Support

• Work closely with the marketing team members to brainstorm creative ideas and plan campaigns.
• Conduct research on industry trends and competitive marketing efforts.
• Support ad hoc marketing projects, events, and community initiatives as needed.

Qualifications

Required

• 2–3 years of experience in social media or digital content creation.
• Proficiency with design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
• Experience with social media management and email platforms (Hootsuite and Mailchimp preferred).
• Strong understanding of digital trends, storytelling, and community engagement.
• Excellent writing, editing, and communication skills.
• Highly organized, detail‑oriented, and self‑motivated with strong follow‑through.
• Ability to work collaboratively and independently in a fast‑paced environment.

Preferred

• Basic understanding of analytics and paid social media.
• Familiarity with professional services or legal industry marketing is a plus.

Work Location & Schedule

• Full‑time, 40 hours per week
• On‑site in Baraboo, WI

How to Apply

Please submit your resume to:

Jacob Hooker, Human Resources Manager

jacob@pembertonpi.com