Skyline Sales, Inc. is hiring: Marketing & Web Developer in Salem

About the Role

We are seeking a highly skilled Marketing & Web Developer who can combine technical web development expertise with modern digital marketing strategies. This role is ideal for someone who thrives in a fast-paced environment and understands the complex needs of automotive brands, manufacturers, or large corporate organizations.

Key Responsibilities

• Develop, maintain, and optimize company websites, landing pages, and digital marketing platforms for performance, usability, and conversion.
• Partner with marketing teams to execute campaigns, integrate messaging, and build digital assets that align with corporate brand standards.
• Implement and support SEO, CRO, and analytics strategies to increase traffic, lead generation, and customer engagement.
• Create and manage content updates, including visuals, page layouts, and web copy, ensuring consistent brand voice and tone.
• Collaborate cross-functionally with IT, sales, and product teams to ensure web properties comply with enterprise security and governance requirements.
• Configure and manage integrations with CRM, marketing automation, and customer data tools (HubSpot, Salesforce, Marketo, GA4, etc.).
• Monitor website performance, troubleshoot technical issues, and improve page speed, accessibility, and mobile responsiveness.
• Manage web development projects end-to-end, including QA testing, deployment, version control, and documentation.
• Provide recommendations and new ideas to improve digital experiences, customer journeys, and marketing effectiveness.
• Stay current with web development trends, emerging marketing technologies, and best practices in the automotive or enterprise space.

Required Qualifications

• 3+ years of experience in web development, digital marketing, or a hybrid marketing/web role.
• Strong working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress, Webflow, Drupal, Sitecore, etc.).
• Familiarity with SEO tools, analytics platforms, and tag implementation (GA4, Google Tag Manager, Search Console).
• Experience working with enterprise stakeholders and navigating structured processes, approvals, or compliance standards.
• Strong project management skills with the ability to manage timelines and multiple priorities.
• Strong understanding of marketing fundamentals: lead generation, user journeys, CTAs, and campaign performance.
• Excellent communication skills and ability to work across departments.

Preferred Qualifications (Nice to Have)

• Experience supporting automotive, manufacturing, or B2B industrial organizations.
• Experience in large corporate environments with multi-layered brand, legal, or IT requirements.
• Knowledge of marketing automation tools such as HubSpot, Marketo, Pardot, or Mailchimp.
• Experience with CRM integration (Salesforce, Dynamics, etc.).
• Familiarity with automotive dealership systems and platforms such as CDK Global and vAuto, including the ability to support integration, reporting, or marketing workflows tied to these tools.
• Experience working with inventory feeds, dealership website platforms, and third-party automotive data providers.
• Familiarity with frameworks such as React/Vue or backend technologies like PHP/Node.js (not required but helpful).
• Basic design skills with tools like Figma, Adobe Creative Suite, or Canva.

Benefit Package

• Paid Time Off:40 hours front-loaded Paid Time Off (after 90 days employment). PTO increases at 3rd and 5th year anniversaries.
• Health Coverage:Medical, Vision, and Dental coverage (eligible first of the month after 60 days of service).
• Group Life Insurance:Employer-paid Group Life Insurance (eligible first of the month after 60 days of service).
• Holidays:7 paid holidays each year (after 90 days employment).
• Additional Benefits:Voluntary Life Insurance, Legal Shield, AFLACand more!
• 401k Retirement Program: Eligible first of the month after 60 days of service.
• Employee Discounts:Enjoy employee discounts in parts, sales, and service.

Compensation

Pay range is $75,000-$90,000 depending on experience.

If you believe this is the ideal career for you, please send a cover letter and your resume. At Skyline Ford, your success is our priority. Let’s achieve greatness together. Join Us Today!