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Marketing Lead

SalaryGuide, New York, New York, us, 10261

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Responsibilities

Strategy & Go-To-Market

Own and evolve Two Circles’ North American B2B marketing strategy

Develop and execute go-to-market plans across marketing, consultancy, technology, content, and sponsorship

Translate strategy into compelling value propositions for North American decision-makers

Digital Marketing

Set digital marketing strategy for North America, ensuring effective execution across channels

Direct activity across website, email, social, SEO, and paid media

Own the digital marketing budget and maximize ROI

Requirements

6–8 years’ experience in B2B marketing, ideally in professional services, consultancy, technology, media, or adjacent sectors

Proven experience driving demand generation with measurable impact

Strong background in positioning, messaging, and go-to-market execution

Comfortable partnering with senior commercial stakeholders

Strategic, collaborative, and commercially minded, with strong written and verbal communication skills

Data-informed approach to decision-making and performance measurement

Ability to work across multiple time zones

Willingness to collaborate with and travel between New York, Vancouver, Los Angeles, Kansas City, Miami and London

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