Digital Marketing Specialist
Silencer Central, Sioux Falls, South Dakota, United States, 57102
Join one of the fastest-growing companies in America. Recognized for three years as an Inc. 5000 award-winning company, Silencer Central has achieved over 400% growth in the past three years. Since 2005, we’ve been passionate about compliance, education, and community engagement in firearm sound suppression—making the silencer-buying process simple and accessible. Apply today and be part of our continued growth!
Classification Full time; Exempt
Shift Monday – Friday, core hours 8:00am-5:00pm
Location On-site
Job Summary At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. This role is an essential part of driving brand awareness and improving digital communications that positively builds brand awareness across the shooting sports industry. The
Digital Marketing Specialist
will support and optimize Silencer Central's digital marketing programs. In addition, this role will track campaign progress, develop digital marketing materials, source images, manage online assets, streamline digital marketing products, and handle general digital marketing activities.
Essential Functions
Lead email marketing campaigns: use a/b testing methods to drive traffic & conversions; develop logical workflows for lead nurturing and retargeting campaigns
Oversee eCommerce website and product integration and manage web developer relationships.
Optimize website for UX experience
Update and maintain website content, ensuring content is accurate and approved
Create and manage mailing lists within CRM
Work with outside ad agencies, software development teams & SEO agency to manage SEO campaigns and content integration
Manage the marketing technology lineup of software and products
Support other marketing initiatives
Analyze media and 3rd party websites/forums/blogs/social media pages and prepare detailed marketing reports on performance and engagement
Develop engagement strategies to maintain a positive brand conversation
Contribute to the development, implementation, and improvement of digital marketing strategy through weekly and monthly analytics reporting
Requirements
Bachelor’s degree in marketing, advertising, communication or journalism required
2 – 4 years digital marketing experience required
Knowledge of Adobe Creative Suite, including Photoshop, Lightroom, and Premier a plus
Understanding of marketing automation, well-versed in email automation workflows
Understanding of web, mobile, and other digital services
Ability to recommend, implement and optimize campaigns
Aptitude for data analysis and ability to understand results
Passion for emerging technologies and researching marketing trends
Excellent attention to detail
Excellent interpersonal, written, and oral communication skills
Ability to manage multiple projects with strict deadlines in a fast-paced environment
Ability to work independently to achieve goals and targets
Ability to organize and prioritize work
Ability to work in a team environment to achieve team, departmental, and corporate goals
Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action
Compensation and Benefits Salary: $60,000 - $70,000 DOE. Silencer Central offers a competitive total compensation package that includes:
Incentive Bonus
Unlimited PTO
Company Paid Holidays
Health insurance: Copayment Plus Plan or High Deductible Health Plan with $750-$1,500 HSA match
Vision insurance
LTD and STD insurance
Company Paid Life Insurance
EAP
401(k) with company match
Employee Discount Program
Free snacks and drinks
Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!
#J-18808-Ljbffr
Classification Full time; Exempt
Shift Monday – Friday, core hours 8:00am-5:00pm
Location On-site
Job Summary At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. This role is an essential part of driving brand awareness and improving digital communications that positively builds brand awareness across the shooting sports industry. The
Digital Marketing Specialist
will support and optimize Silencer Central's digital marketing programs. In addition, this role will track campaign progress, develop digital marketing materials, source images, manage online assets, streamline digital marketing products, and handle general digital marketing activities.
Essential Functions
Lead email marketing campaigns: use a/b testing methods to drive traffic & conversions; develop logical workflows for lead nurturing and retargeting campaigns
Oversee eCommerce website and product integration and manage web developer relationships.
Optimize website for UX experience
Update and maintain website content, ensuring content is accurate and approved
Create and manage mailing lists within CRM
Work with outside ad agencies, software development teams & SEO agency to manage SEO campaigns and content integration
Manage the marketing technology lineup of software and products
Support other marketing initiatives
Analyze media and 3rd party websites/forums/blogs/social media pages and prepare detailed marketing reports on performance and engagement
Develop engagement strategies to maintain a positive brand conversation
Contribute to the development, implementation, and improvement of digital marketing strategy through weekly and monthly analytics reporting
Requirements
Bachelor’s degree in marketing, advertising, communication or journalism required
2 – 4 years digital marketing experience required
Knowledge of Adobe Creative Suite, including Photoshop, Lightroom, and Premier a plus
Understanding of marketing automation, well-versed in email automation workflows
Understanding of web, mobile, and other digital services
Ability to recommend, implement and optimize campaigns
Aptitude for data analysis and ability to understand results
Passion for emerging technologies and researching marketing trends
Excellent attention to detail
Excellent interpersonal, written, and oral communication skills
Ability to manage multiple projects with strict deadlines in a fast-paced environment
Ability to work independently to achieve goals and targets
Ability to organize and prioritize work
Ability to work in a team environment to achieve team, departmental, and corporate goals
Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action
Compensation and Benefits Salary: $60,000 - $70,000 DOE. Silencer Central offers a competitive total compensation package that includes:
Incentive Bonus
Unlimited PTO
Company Paid Holidays
Health insurance: Copayment Plus Plan or High Deductible Health Plan with $750-$1,500 HSA match
Vision insurance
LTD and STD insurance
Company Paid Life Insurance
EAP
401(k) with company match
Employee Discount Program
Free snacks and drinks
Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!
#J-18808-Ljbffr