Social Media Community & Content Manager
Dole Food Company, Charlotte, North Carolina, United States, 28245
Overview
GENERAL DESCRIPTION / PRIMARY PURPOSE: The Social Media Community & Content Manager will engage Dole’s digital community by implementing social interactions through new content execution and development, participating in discussions, attending live events, identifying new consumers and listening and responding to the current ones. This in-office position is part of the social media team, working closely with other members of the social media, communications and marketing teams. This position is located at all locations, including Charlotte, North Carolina, and is a full-time/regular role.
Major Responsibilities and Tasks/Duties of the Position
Oversee the day-to-day community management of Dole social channels. Partner with digital and marketing to develop, create, and schedule organic social content across channels, growing engagement and conversion.
Proactively engage in conversations with various components of the company in North America – Fresh Fruit products, licensing, sustainability, nutrition, etc. – to understand each area’s priorities and assess how best to promote. Determine the best channel, formulate key message points, draft post language, work with designers on visual assets, present programming recommendations, and decide execution.
Contribute to developing social strategies for scheduled campaigns, participate as a member of the ideation team, and maintain the total social integration calendar, providing timing guidance and recommendations on opportunistic tactics to amplify.
Attend live corporate and divisional events with social media components, engage with the consumer audience, capture content, execute and document activation. Assist and support the marketing events group as needed.
Leverage social listening tools across digital communities to monitor and engage with social commentary (employees, retail partners, influencers, business partners, consumers, stakeholders, activists and community leaders).
Analyze and report social and web metrics. Monitor campaigns in real-time and provide recommendations for course correction; gather and report post-campaign metrics and analytical assessments to department management.
Build and execute paid media programs that drive user engagement and growth on new and existing platforms.
Create real-time content to complement pre-planned content. Respond to comments and direct messages in a timely manner, including after regular business hours or on weekends when required.
Research and select imagery for Dole Nutrition News newsletter. Upload newsletter articles to dole.com, and build and schedule internal and external email distribution to subscribers.
Manage external relationships with social platforms, stay informed on direction, best practices, and new opportunities, and maintain Business Manager accounts across channels.
Maintain awareness of trends in the social media space and identify opportunities to insert Dole. Initiate planning, development and execution of Dole responses.
Identify and escalate potential issues, complaints, and watchouts. Be available for real-time posting during crisis periods.
Identify content partners, research and vet influencer requests, and help plan and manage influencer campaigns.
Stay up-to-date with new platforms, content formats, and practices to keep our channels relevant.
Maintain a positive and high-energy environment on Dole pages.
Perform other duties as assigned.
Job-Specific Competencies
4-5+ years of social media community content and social media strategy development/management experience
Knowledge of marketing principles
Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc.
Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers
Ability to quickly make decisions under pressure and determine best responses to posts
Experience with Google Analytics and SEO content development and performance tracking
Experience with social media community management and listening tools like Meltwater
Excellent written and oral communication skills
Experience with live stream platforms a plus
Video editing skills a plus
Physical Requirements
Ability to sit and use a computer, answer phones and utilize a variety of office equipment for extended periods of time.
Ability to attain, retrieve from ground level, maneuver and position self to set up a booth and distribute merchandise to the public
Ability to walk an extended distance and stand for extended period of time, move about inside the office or outside during events
This position requires the ability to lift items weighing up to 40 pounds to waist level. A buddy system is in place to support safe lifting practices, particularly when handling bulk or awkward items such as banana boxes.
Ability to observe details, identify colors and color hues accurately.
Work Hours & Travel
The normal hours of work will be 8:30 am to 5:30 pm, Monday through Friday, but due to the nature of the business, events that take place during weekends or outside of normal work hours, the role requires the employee to be flexible as the position demands.
From time to time, the role may involve occasional travel, including international travel.
Education & Certification
Bachelor’s degree in Marketing, Communications, or related field required
Bachelor’s degree in Business Administration, Public Relations, Journalism, or Digital Media preferred
EEO STATEMENT: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
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Major Responsibilities and Tasks/Duties of the Position
Oversee the day-to-day community management of Dole social channels. Partner with digital and marketing to develop, create, and schedule organic social content across channels, growing engagement and conversion.
Proactively engage in conversations with various components of the company in North America – Fresh Fruit products, licensing, sustainability, nutrition, etc. – to understand each area’s priorities and assess how best to promote. Determine the best channel, formulate key message points, draft post language, work with designers on visual assets, present programming recommendations, and decide execution.
Contribute to developing social strategies for scheduled campaigns, participate as a member of the ideation team, and maintain the total social integration calendar, providing timing guidance and recommendations on opportunistic tactics to amplify.
Attend live corporate and divisional events with social media components, engage with the consumer audience, capture content, execute and document activation. Assist and support the marketing events group as needed.
Leverage social listening tools across digital communities to monitor and engage with social commentary (employees, retail partners, influencers, business partners, consumers, stakeholders, activists and community leaders).
Analyze and report social and web metrics. Monitor campaigns in real-time and provide recommendations for course correction; gather and report post-campaign metrics and analytical assessments to department management.
Build and execute paid media programs that drive user engagement and growth on new and existing platforms.
Create real-time content to complement pre-planned content. Respond to comments and direct messages in a timely manner, including after regular business hours or on weekends when required.
Research and select imagery for Dole Nutrition News newsletter. Upload newsletter articles to dole.com, and build and schedule internal and external email distribution to subscribers.
Manage external relationships with social platforms, stay informed on direction, best practices, and new opportunities, and maintain Business Manager accounts across channels.
Maintain awareness of trends in the social media space and identify opportunities to insert Dole. Initiate planning, development and execution of Dole responses.
Identify and escalate potential issues, complaints, and watchouts. Be available for real-time posting during crisis periods.
Identify content partners, research and vet influencer requests, and help plan and manage influencer campaigns.
Stay up-to-date with new platforms, content formats, and practices to keep our channels relevant.
Maintain a positive and high-energy environment on Dole pages.
Perform other duties as assigned.
Job-Specific Competencies
4-5+ years of social media community content and social media strategy development/management experience
Knowledge of marketing principles
Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc.
Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers
Ability to quickly make decisions under pressure and determine best responses to posts
Experience with Google Analytics and SEO content development and performance tracking
Experience with social media community management and listening tools like Meltwater
Excellent written and oral communication skills
Experience with live stream platforms a plus
Video editing skills a plus
Physical Requirements
Ability to sit and use a computer, answer phones and utilize a variety of office equipment for extended periods of time.
Ability to attain, retrieve from ground level, maneuver and position self to set up a booth and distribute merchandise to the public
Ability to walk an extended distance and stand for extended period of time, move about inside the office or outside during events
This position requires the ability to lift items weighing up to 40 pounds to waist level. A buddy system is in place to support safe lifting practices, particularly when handling bulk or awkward items such as banana boxes.
Ability to observe details, identify colors and color hues accurately.
Work Hours & Travel
The normal hours of work will be 8:30 am to 5:30 pm, Monday through Friday, but due to the nature of the business, events that take place during weekends or outside of normal work hours, the role requires the employee to be flexible as the position demands.
From time to time, the role may involve occasional travel, including international travel.
Education & Certification
Bachelor’s degree in Marketing, Communications, or related field required
Bachelor’s degree in Business Administration, Public Relations, Journalism, or Digital Media preferred
EEO STATEMENT: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
#J-18808-Ljbffr