## .Senior Manager, Segment Marketing Strategy page is loaded## Senior Manager, Segment Marketing Strategylocations:
London:
Cambridge, MAtime type:
Full timeposted on:
Posted Todayjob requisition id:
R103008**About the Business**A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.**About the Role**We are seeking a Senior Manager, Segment Marketing Strategy to lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio. This role owns the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance. Working in close partnership with central GTM, regional marketing, and campaign teams, this role ensures that Elsevier’s marketing strategy is insight-led, audience-first, and consistently applied.**Key Responsibilities****Strategy and planning*** Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization* Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments* Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution* Translate audience insights into strategic focus areas that inform campaign planning and resource allocation**Campaign and GTM alignment*** Embed segmentation and prioritization models into annual planning and campaign development* Provide strategic input into briefs, messaging, and positioning decisions* Support regional localization and field marketing alignment**Measurement and optimization*** Monitor campaign performance by segment and recommend targeting refinements* Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance* Report on segment-level progress against pipeline and engagement goals**Capability building*** Contribute to team-wide GTM and persona frameworks* Enable broader marketing teams to adopt and apply segmentation in their daily work* Promote a customer-first, audience-led approach to planning across teams**Success Looks Like*** Clear and actionable segmentation strategy adopted across campaign and planning processes* Marketing efforts are more targeted, resulting in increased engagement and ROI* Sales and Marketing are aligned on high-priority audiences and strategic focus areas* Regional teams feel equipped to tailor campaigns to local institutional priorities* Segment marketing becomes embedded in Elsevier’s approach to strategic planning and execution**Qualifications & Experience:*** 7–10+ years in strategic marketing, customer segmentation, or go-to-market planning* Experience working in complex B2B environments such as publishing, SaaS, or education* Proven ability to lead the development of strategic frameworks and translate insights into action**Skills and attributes*** Highly analytical, with strong skills in market and customer analysis* Strong planning and communication skills; able to influence and align across functions* Comfortable navigating ambiguity and making decisions based on incomplete information* Demonstrated ability to connect business goals to customer needs through marketing**Preferred experience*** Familiarity with research institutions, academic stakeholders, or funding/government environments* Experience with persona development, campaign targeting, or key account analysis* Knowledge of field marketing and global-regional planning dynamics**Work in a way that works for you**We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.U.S. National Base Pay Range: $59,200 - $98,600. Geographic differentials may apply in some locations to better reflect local market rates.**We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click**
**to access benefits specific to your location.**We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our
or please contact 1-855-833-5120.**Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams** **.**Please read our .We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.***USA Job Seekers:***.Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all.We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most.We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all.With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier.Elsevier is part of RELX Group.Let’s shape progress together. Join us.elsevier.com/about/careers #J-18808-Ljbffr
London:
Cambridge, MAtime type:
Full timeposted on:
Posted Todayjob requisition id:
R103008**About the Business**A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.**About the Role**We are seeking a Senior Manager, Segment Marketing Strategy to lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio. This role owns the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance. Working in close partnership with central GTM, regional marketing, and campaign teams, this role ensures that Elsevier’s marketing strategy is insight-led, audience-first, and consistently applied.**Key Responsibilities****Strategy and planning*** Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization* Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments* Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution* Translate audience insights into strategic focus areas that inform campaign planning and resource allocation**Campaign and GTM alignment*** Embed segmentation and prioritization models into annual planning and campaign development* Provide strategic input into briefs, messaging, and positioning decisions* Support regional localization and field marketing alignment**Measurement and optimization*** Monitor campaign performance by segment and recommend targeting refinements* Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance* Report on segment-level progress against pipeline and engagement goals**Capability building*** Contribute to team-wide GTM and persona frameworks* Enable broader marketing teams to adopt and apply segmentation in their daily work* Promote a customer-first, audience-led approach to planning across teams**Success Looks Like*** Clear and actionable segmentation strategy adopted across campaign and planning processes* Marketing efforts are more targeted, resulting in increased engagement and ROI* Sales and Marketing are aligned on high-priority audiences and strategic focus areas* Regional teams feel equipped to tailor campaigns to local institutional priorities* Segment marketing becomes embedded in Elsevier’s approach to strategic planning and execution**Qualifications & Experience:*** 7–10+ years in strategic marketing, customer segmentation, or go-to-market planning* Experience working in complex B2B environments such as publishing, SaaS, or education* Proven ability to lead the development of strategic frameworks and translate insights into action**Skills and attributes*** Highly analytical, with strong skills in market and customer analysis* Strong planning and communication skills; able to influence and align across functions* Comfortable navigating ambiguity and making decisions based on incomplete information* Demonstrated ability to connect business goals to customer needs through marketing**Preferred experience*** Familiarity with research institutions, academic stakeholders, or funding/government environments* Experience with persona development, campaign targeting, or key account analysis* Knowledge of field marketing and global-regional planning dynamics**Work in a way that works for you**We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.U.S. National Base Pay Range: $59,200 - $98,600. Geographic differentials may apply in some locations to better reflect local market rates.**We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click**
**to access benefits specific to your location.**We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our
or please contact 1-855-833-5120.**Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams** **.**Please read our .We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.***USA Job Seekers:***.Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all.We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most.We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all.With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier.Elsevier is part of RELX Group.Let’s shape progress together. Join us.elsevier.com/about/careers #J-18808-Ljbffr