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Lifecycle Marketing Manager

Handoff, Austin, Texas, us, 78716

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Overview Why join us?

Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work — backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we are becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Lifecycle Marketing Manager at Handoff

We’re hiring a

Lifecycle Marketing Manager

to launch and scale email-led campaigns that drive fast, measurable growth across the full funnel. In this execution-focused role, you’ll own campaign buildout and performance across lifecycle stages, crafting copy, running tests, and driving results. You’ll partner closely with sales and product teams to turn strategy into action and accelerate revenue through high-impact, email-first programs. This role is ideal for a hands-on marketer with 3–5 years of experience who’s looking to level up by taking on real ownership. If you’re a strong executor with sharp copy instincts and a bias for results, we’d love to meet you.

Responsibilities

Build and launch email and lifecycle campaigns that drive outbound demand, new trialers, activations, and expansion across short (7-days) sales cycles

Write compelling, conversion-optimized copy for emails, landing pages, and nurture flows

Execute fast-paced experiments across lifecycle stages—activation, conversion, retention—and optimize based on performance

Collaborate with GTM, product, and sales to align messaging, reporting, and audience targeting

Set up campaign infrastructure using tools like HubSpot and Instantly (or similar), ensuring seamless execution and clean handoffs

Analyze performance across open rates, click-throughs, conversions, and revenue impact—and share insights regularly

Maintain tight execution timelines in a startup-paced environment while delivering high-quality output

Qualifications

3–5 years of experience in lifecycle, demand generation, or email marketing—ideally in a fast-paced SMB SaaS or startup environment

Experience with tools like Clay, Instantly, HubSpot, Apollo, or similar

Proven ability to build and run high-performing email programs that drive measurable pipeline and revenue

Strong copywriting skills—able to translate strategy into crisp, clear, and motivating messages

Highly organized executor who thrives on speed, ownership, and outcomes—not just activity

Familiar with basic landing page tools like Webflow, Unbounce, etc.; able to move quickly within them

Understand how short sales cycles work and how to tie marketing actions directly to revenue

Comfortable working cross-functionally in a fast-moving environment

Bonus: Experience working with SMB audiences or within the construction, skilled trades, or local services space

What We Offer

Competitive Salary + Equity

Unlimited Paid Time Off (PTO)

401(k)

Medical, Dental & Vision Insurance

Life & Disability Insurance

Flexible Spending Account (FSA)

Dependent Care FSA (DC FSA)

Relocation Allowance

Top-Notch Equipment

Team Offsites

If you’re a growth-minded marketer ready to execute, learn fast, and make an impact—we’d love to meet you!

Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.

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