Sr Social Media Manager - PIM Media at Rankings Io Remote
Rankings Io, New Bremen, Ohio, United States
Responsibilities
Own the Social Ecosystem
Lead organic and paid strategy across TikTok, Instagram, and LinkedIn. Act as the voice and visual steward of PIM Media across all channels.
Build the PIM Media social identity — visually sharp, educational, and unmistakably premium.
Manage the full content cycle: concept, script, edit, publish, and analyze.
Develop a consistent posting schedule that balances evergreen storytelling with timely moments.
Partner with Rankings’ branding department to ensure creative cohesion across the company.
Work closely with the Media Team to align podcast, newsletter, and event promotion.
Create & Execute
Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces.
Repurpose podcast footage with the video editor into social-first formats.
Write hooks, captions, and thumbnails designed to convert engagement into listens.
Own paid social strategy and budget management.
Test, optimize, and scale boosted content with clear ROI expectations.
Establish KPIs tied to follower growth, engagement rate, and downstream traffic to podcasts and owned media. Report performance clearly and regularly.
Build asset templates and creative systems that keep production fast and flexible.
Measure & Evolve
Monitor performance analytics weekly; translate data into creative next steps.
Manage paid budgets efficiently and report on ROI across channels.
Experiment with new formats and trends, bringing platform insights back to the team.
Help establish the KPIs that define success for PIM Media’s social growth.
What Success Looks Like
PIM Media’s strategy is defined and executed at speed
Engagement, reach, and conversion metrics climb steadily within 60 days.
Each post feels crafted and in alignment with the wider campaigns
You’re leading the department’s direction with autonomy and accountability.
Clear attribution between social activity and podcast listens, newsletter signups, and brand engagement.
You used the word “popcorn” in your cover letter.
Requirements
5+ years of B2B professional social media experience, preferably in a professional services, b2b, or storytelling-driven environment.
Proven success in growing engaged audiences on social media.
Strong video editing and storytelling skills
Experience running paid social with performance accountability, including Meta Business Suite, LinkedIn, and Reddit ads.
Ability to manage paid campaigns and A/B test creatives.
Comfort with creative autonomy. Ideating, executing, and evaluating your own work.
Curiosity about law, business, and brand storytelling.
A background in simplifying complex concepts for business audiences is essential.
Mindset & Culture
No passengers. You take full ownership, from idea to analytics.
Craft and clarity matter. You chase meaning, not noise.
Educator’s mindset. You make complex ideas simple, visual, and human.
Collaborative energy. You thrive in a team that runs on feedback, precision, and shared wins.
Creative discipline. You protect the deadline without sacrificing the standard.
PIM Media operates like a creative studio inside a marketing agency. Where experimentation meets accountability, and growth is both a metric and a mindset.
Benefits
Starting Salary at $90k
Work remotely from home
Unlimited PTO
Quarterly training stipend for Professional Development
100% Employer-Funded Health Insurance
#J-18808-Ljbffr
Lead organic and paid strategy across TikTok, Instagram, and LinkedIn. Act as the voice and visual steward of PIM Media across all channels.
Build the PIM Media social identity — visually sharp, educational, and unmistakably premium.
Manage the full content cycle: concept, script, edit, publish, and analyze.
Develop a consistent posting schedule that balances evergreen storytelling with timely moments.
Partner with Rankings’ branding department to ensure creative cohesion across the company.
Work closely with the Media Team to align podcast, newsletter, and event promotion.
Create & Execute
Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces.
Repurpose podcast footage with the video editor into social-first formats.
Write hooks, captions, and thumbnails designed to convert engagement into listens.
Own paid social strategy and budget management.
Test, optimize, and scale boosted content with clear ROI expectations.
Establish KPIs tied to follower growth, engagement rate, and downstream traffic to podcasts and owned media. Report performance clearly and regularly.
Build asset templates and creative systems that keep production fast and flexible.
Measure & Evolve
Monitor performance analytics weekly; translate data into creative next steps.
Manage paid budgets efficiently and report on ROI across channels.
Experiment with new formats and trends, bringing platform insights back to the team.
Help establish the KPIs that define success for PIM Media’s social growth.
What Success Looks Like
PIM Media’s strategy is defined and executed at speed
Engagement, reach, and conversion metrics climb steadily within 60 days.
Each post feels crafted and in alignment with the wider campaigns
You’re leading the department’s direction with autonomy and accountability.
Clear attribution between social activity and podcast listens, newsletter signups, and brand engagement.
You used the word “popcorn” in your cover letter.
Requirements
5+ years of B2B professional social media experience, preferably in a professional services, b2b, or storytelling-driven environment.
Proven success in growing engaged audiences on social media.
Strong video editing and storytelling skills
Experience running paid social with performance accountability, including Meta Business Suite, LinkedIn, and Reddit ads.
Ability to manage paid campaigns and A/B test creatives.
Comfort with creative autonomy. Ideating, executing, and evaluating your own work.
Curiosity about law, business, and brand storytelling.
A background in simplifying complex concepts for business audiences is essential.
Mindset & Culture
No passengers. You take full ownership, from idea to analytics.
Craft and clarity matter. You chase meaning, not noise.
Educator’s mindset. You make complex ideas simple, visual, and human.
Collaborative energy. You thrive in a team that runs on feedback, precision, and shared wins.
Creative discipline. You protect the deadline without sacrificing the standard.
PIM Media operates like a creative studio inside a marketing agency. Where experimentation meets accountability, and growth is both a metric and a mindset.
Benefits
Starting Salary at $90k
Work remotely from home
Unlimited PTO
Quarterly training stipend for Professional Development
100% Employer-Funded Health Insurance
#J-18808-Ljbffr