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Social Media Specialist

The Planet Group, Irvine, California, United States, 92713

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The Planet Group

is seeking a

Social Media

Specialist

to join one of our well-known global pharmaceutical clients. The

Social Media

Specialist

will have a proven track record with organic posting, managing paid advertising campaigns and leveraging social listening tools. Details

Pay : $35-$37/hr depending on experience (W2 and benefit options) Location : Hybrid ( Irvine, CA) Duration : 12 mo to start (potential to extend / convert) Responsibilities

Plan, execute, and analyze paid social advertising campaigns in alignment with goals and compliance guidelines. Reconcile and submit monthly invoices and client billing. Support day-to-day social operations by managing workflows, timelines, and deliverables across paid and organic social initiatives. Monitor online conversations and trends using social listening tools to identify opportunities, risks, and consumer sentiment. Drive and measure organic social media engagement through audience targeting strategies and content creation input. Compile regular reports on social media performance, providing clear insights, recommendations, and strategic guidance to stakeholders, in partnership with the Social Media Strategist. Collaborate with cross-functional teams (media, analytics, account teams) to ensure implementation of paid activity, alignment on messaging and explore new opportunities. Ensure industry updates are relayed to teams. Qualifications

Bachelor’s degree in marketing, communications, or related field. 4-6 years of social media strategy experience in healthcare or highly regulated industries. Expertise in paid social ad management and campaign optimization. Proficiency with social listening platforms and analytics tools. Proficient in Excel and PowerPoint. Strong understanding of organic social growth tactics and best practices. Excellent analytical, reporting, and presentation skills with demonstrated ability to analyze performance data, identify trends, and draw actionable insights. Exceptional attention to detail and data accuracy, with experience validating and quality-checking reports. Strong written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.

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