Urban Compassion Project
Part-Time Social Media Coordinator
Urban Compassion Project, Oakland, California, United States, 94616
Overview
Urban Compassion Project (UCP) is a grassroots, community-powered organization dedicated to addressing illegal dumping, environmental justice, and community care across the Bay Area. In addition to large-scale cleanups, we conduct direct mutual aid and work to create paid livelihood opportunities for unhoused individuals through our Homeless Ambassador Program and on-the-ground employment. We work directly with volunteers, residents, and people experiencing homelessness to restore neglected spaces while advocating for systemic change. Our work is hands-on, people-centered, and impact-driven, and our social media is a critical part of how we tell that story. Role Overview
We are looking for a Social Media Coordinator to help amplify UCP’s mission and dramatically grow our digital presence. This role is ideal for someone who understands how to turn real-world impact into compelling social content, is comfortable being in the field, and knows how to grow and engage audiences across platforms like Instagram, TikTok, and YouTube.
This person will be expected to be on the ground at least once a week at UCP cleanups/distributions and other initiatives to capture content. Key Responsibilities
Develop, execute, and manage content across Instagram, TikTok, YouTube, and other relevant platforms Capture and create short-form and long-form content from cleanups, events, mutual aid efforts, and community work Conduct
in-person
interviews with volunteers, community members, and partners, including on-camera and audio content.
Required to be on-site weekly. Translate UCP’s mission, values, and impact into engaging and accessible social media storytelling Track performance, engagement, and growth metrics and adjust content strategies accordingly Stay current on platform trends, algorithms, and best practices across different demographics Collaborate closely with UCP leadership to align messaging with campaigns, events, and advocacy efforts Qualifications
Proven experience managing and growing social media accounts for organizations, brands, or causes Strong understanding of how different demographics, including Gen Z and Millennials, engage with social media Experience creating content for Instagram, TikTok, and or YouTube, with demonstrated growth Comfortable being on the ground and capturing content in dynamic and sometimes messy environments Experience working in an impact-oriented, nonprofit, or community-based setting Strong storytelling skills and ability to communicate mission-driven work clearly and authentically Self-directed, organized, and able to work independently with limited weekly hours Nice to Have
Video editing experience, especially short-form On-camera confidence and interview skills Familiarity with social analytics and growth strategies Passion for environmental justice, mutual aid, and community care Why This Role Matters
UCP’s work is powerful, but it only scales if people see it, understand it, and share it. This role sits at the intersection of storytelling, impact, and growth, helping turn real-world change into a movement that reaches far beyond the cleanup site. Compensation & Hours
Compensation: $25/hour Hours: Approximately 12 hours per week Location: Oakland and Bay Area. Hybrid, with in-person work required.
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Urban Compassion Project (UCP) is a grassroots, community-powered organization dedicated to addressing illegal dumping, environmental justice, and community care across the Bay Area. In addition to large-scale cleanups, we conduct direct mutual aid and work to create paid livelihood opportunities for unhoused individuals through our Homeless Ambassador Program and on-the-ground employment. We work directly with volunteers, residents, and people experiencing homelessness to restore neglected spaces while advocating for systemic change. Our work is hands-on, people-centered, and impact-driven, and our social media is a critical part of how we tell that story. Role Overview
We are looking for a Social Media Coordinator to help amplify UCP’s mission and dramatically grow our digital presence. This role is ideal for someone who understands how to turn real-world impact into compelling social content, is comfortable being in the field, and knows how to grow and engage audiences across platforms like Instagram, TikTok, and YouTube.
This person will be expected to be on the ground at least once a week at UCP cleanups/distributions and other initiatives to capture content. Key Responsibilities
Develop, execute, and manage content across Instagram, TikTok, YouTube, and other relevant platforms Capture and create short-form and long-form content from cleanups, events, mutual aid efforts, and community work Conduct
in-person
interviews with volunteers, community members, and partners, including on-camera and audio content.
Required to be on-site weekly. Translate UCP’s mission, values, and impact into engaging and accessible social media storytelling Track performance, engagement, and growth metrics and adjust content strategies accordingly Stay current on platform trends, algorithms, and best practices across different demographics Collaborate closely with UCP leadership to align messaging with campaigns, events, and advocacy efforts Qualifications
Proven experience managing and growing social media accounts for organizations, brands, or causes Strong understanding of how different demographics, including Gen Z and Millennials, engage with social media Experience creating content for Instagram, TikTok, and or YouTube, with demonstrated growth Comfortable being on the ground and capturing content in dynamic and sometimes messy environments Experience working in an impact-oriented, nonprofit, or community-based setting Strong storytelling skills and ability to communicate mission-driven work clearly and authentically Self-directed, organized, and able to work independently with limited weekly hours Nice to Have
Video editing experience, especially short-form On-camera confidence and interview skills Familiarity with social analytics and growth strategies Passion for environmental justice, mutual aid, and community care Why This Role Matters
UCP’s work is powerful, but it only scales if people see it, understand it, and share it. This role sits at the intersection of storytelling, impact, and growth, helping turn real-world change into a movement that reaches far beyond the cleanup site. Compensation & Hours
Compensation: $25/hour Hours: Approximately 12 hours per week Location: Oakland and Bay Area. Hybrid, with in-person work required.
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