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Powerhouse

Marketing Coordinator

Powerhouse, Crowley, Texas, United States, 76036

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Description The Marketing Coordinator supports Powerhouse’s national growth strategy by driving integrated marketing initiatives that elevate brand awareness, generate qualified leads, and reinforce Powerhouse’s leadership in the industry. This role collaborates cross-functionally with Sales, BD, and Operations to develop campaigns, manage digital assets, and ensure consistent brand representation across all channels.

Core Responsibilities Brand & Content Management

Maintain and update marketing materials

Ensure consistency in brand messaging and visual identity across digital and print collateral

Coordinate updates to PowerhouseNOW.com and ensure alignment with current services and case studies

Develop project spotlights, one-pagers, and success stories for internal and external use

Campaign Development & Execution

Support creation and scheduling of email campaigns, newsletters, and client communications

Coordinate paid and organic social media campaigns on LinkedIn and industry platforms

Partner with BD team to create targeted outreach assets for key ICP industries

Track campaign performance and generate analytics reports

Sales Enablement

Collaborate with BD to build prospecting playbooks and sales decks tailored to ICP industries and decision-maker personas

Maintain Powerhouse’s marketing asset library and sales collateral repository

Support trade show preparation, logistics, and post‑event follow‑up

Digital Marketing & Analytics

Assist in managing CRM and marketing automation workflows (Salesforce)

Monitor website traffic, SEO, and digital lead generation performance

Compile marketing KPIs (engagement, conversion, ROI) and report monthly results

Internal Coordination

Support internal communications, including newsletters, team announcements, and culture campaigns

Coordinate cross‑departmental communication for new initiatives, launches, or rebrands

Requirements Required Skills & Qualifications

Bachelor’s degree in marketing, Communications, or related field

2–4 years of experience in marketing coordination or digital communications (B2B preferred)

Strong copywriting, proofreading, and visual communication skills

Experience with CRM/Marketing Automation tools (e.g., HubSpot, Salesforce, Constant Contact)

Proficiency in Adobe Creative Suite, Canva, and Microsoft Office Suite

Familiarity with LinkedIn marketing, SEO, and content analytics tools

Exceptional organizational skills with the ability to manage multiple projects simultaneously

High attention to detail, quality, and brand consistency

Collaborative and adaptable – thrives in a fast‑paced, cross‑functional environment

Preferred Experience

Prior experience in commercial services, construction, or multi‑site B2B industries

Understanding of Powerhouse’s service lines and target industries (Retail, Hospitality, CRE, Restaurant)

Knowledge of B2B content strategy and ICP‑driven lead generation

Key Attributes

Strong communicator – clear, persuasive, and professional

Naturally curious and data‑driven – seeks to understand “what’s working and why”

Team‑oriented, responsive, and proactive

Creative problem solver who takes initiative and delivers results

Passionate about Powerhouse’s mission to simplify and scale facility solutions nationwide

Equal Opportunity Employer/Disability/Veterans

Work Location: Hybrid remote in Crowley, TX

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