Brea, United States | Posted on 01/02/2026
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation
401(k) matching
Health insurance: medical, vision, and dental
$50K-70.3K
Paid time off (PTO): vacation, sick, and holidays
On-site gym/pool and game rooms
Coffee and snacks
Summary The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels. This role leads strategy across technical SEO, content optimization, site architecture, and schema implementation to improve visibility and “Share of Model” on generative search platforms. The specialist analyzes performance data, conducts keyword and competitive research, and partners closely with Product, Engineering, and Content teams to turn insights into growth initiatives. The ideal candidate has at least three years of SEO or growth marketing experience (preferably in North American e-commerce), is comfortable working in startup environments, understands technical and content-led SEO, and is passionate about AI, emerging search trends, and Asian products. Bilingual English/Chinese is required.
Responsibilities
Own the organic growth strategy across SEO and AI discovery platforms
Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
Monitor and analyze search rankings, website performance, and user behavior, translating insights into clear action items
Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends
Qualifications
3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
Startup experience with hands‑on SEO and GEO is a strong plus
Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
Hands‑on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
Solid understanding of content marketing, link‑building strategies, and technical SEO fundamentals
Strong interest in AI, search innovation, and content creation
Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers
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Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation
401(k) matching
Health insurance: medical, vision, and dental
$50K-70.3K
Paid time off (PTO): vacation, sick, and holidays
On-site gym/pool and game rooms
Coffee and snacks
Summary The Growth Marketing Specialist is responsible for driving organic traffic growth through SEO and AI-driven discovery channels. This role leads strategy across technical SEO, content optimization, site architecture, and schema implementation to improve visibility and “Share of Model” on generative search platforms. The specialist analyzes performance data, conducts keyword and competitive research, and partners closely with Product, Engineering, and Content teams to turn insights into growth initiatives. The ideal candidate has at least three years of SEO or growth marketing experience (preferably in North American e-commerce), is comfortable working in startup environments, understands technical and content-led SEO, and is passionate about AI, emerging search trends, and Asian products. Bilingual English/Chinese is required.
Responsibilities
Own the organic growth strategy across SEO and AI discovery platforms
Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
Monitor and analyze search rankings, website performance, and user behavior, translating insights into clear action items
Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends
Qualifications
3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
Startup experience with hands‑on SEO and GEO is a strong plus
Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
Hands‑on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
Solid understanding of content marketing, link‑building strategies, and technical SEO fundamentals
Strong interest in AI, search innovation, and content creation
Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers
#J-18808-Ljbffr