Summary Description
The Marketing Technology (MarTech) Specialist is responsible for the strategic selection, implementation, and management of marketing technology solutions to support and optimize the company's marketing and sales efforts. This role serves as the key connector between the marketing department's strategic goals and the technical platforms needed to achieve them. The ideal candidate is a proactive, data‑driven problem‑solver with a passion for using technology to enhance customer engagement and drive business growth.
Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Technology stack management:
Oversees the evaluation, selection, integration, and optimization of the company’s marketing technology platforms, including CRM, marketing automation, email, CMS, and analytics tools.
Campaign implementation:
Builds and deploys marketing campaigns within various MarTech tools, including email marketing, social media advertising, and automated lead nurturing programs.
Cross‑functional collaboration:
Acts as a liaison between marketing and IT teams to gather business requirements, translate them into technical specifications, and ensure successful technology adoption.
Data analysis and reporting:
Monitors and analyzes key marketing performance indicators (KPIs) and provides actionable insights to measure the effectiveness of campaigns and identifies opportunities for improvement.
Process and workflow optimization:
Designs and manages internal workflows and processes to streamline marketing operations and improve efficiency.
Data integrity and compliance:
Ensures data flows smoothly and accurately between different marketing systems and that all processes comply with data privacy and security regulations.
Training and enablement:
Trains and supports marketing staff on new and existing marketing technologies to ensure effective utilization and adoption of tools.
Vendor management:
Manages relationships with external technology vendors, including evaluating new solutions, negotiating contracts, and ensuring platform performance meets business needs.
Innovation and strategy:
Stays up-to-date with emerging marketing technologies, trends, and best practices to inform the strategic roadmap for the company’s MarTech capabilities.
Decision Making – Makes decisions quickly and potentially with limited information; structures and coordinates personal and team priorities.
Communication – Communicates in a clear, concise and organized manner; prevents miscommunication by clarifying difficult concepts and ensures understanding by others; knows the appropriate amount of information to share with various parties; ensures regular and consistent information is shared; understands the appropriate level of confidentiality.
Leadership – Gives positive and constructive feedback to peers; trains new employees; finds solutions to a problem; works autonomously; is motivated to anticipate future business needs.
Continuous Learning – Identifies training needs and opportunities for self, team and firm; promotes changes and acts as a change agent.
Teamwork – Inspires the team to drive for results; fuels passion; encourages team feedback; fosters an open‑door policy with team and works with others to identify solutions.
Alignment to Values – Consistently demonstrates the firm’s values and offers constructive feedback to team members regarding the values; strives to learn more and participate in diversity and inclusion efforts; demonstrates respect by understanding and providing support.
Required Education Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field.
Required Licenses and/or Certifications N/A
Required Experience 4+ years proven experience in a marketing technology, marketing operations, or a similar role. Experience with specific platforms like InterAction, Adobe Marketing Cloud, or Google Analytics may be required. Proficiency with marketing automation software, CRM systems, web analytics, and project management tools as well.
Preferred Experience Experience with basic front‑end development (HTML/CSS) is a plus.
Supervisory Responsibilities N/A
Physical Activity The employee will be required to sit for prolonged periods and work on a computer.
Travel Required N/A
Other Duties While not exhaustive, this job description outlines typical responsibilities for this role. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
EEO Statement Armstrong Teasdale is an equal opportunity employer and will make all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, pregnancy, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status or other protected status, in accordance with federal, state and local laws. At Armstrong Teasdale, we define diversity and inclusion broadly and focus on helping professionals of all races, religions, national origins, gender identities, ethnicities, sexual orientations and physical abilities feel a sense of belonging. Diversity and inclusion are core values of the firm, and we recognize the richness they bring to our workplace.
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Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Technology stack management:
Oversees the evaluation, selection, integration, and optimization of the company’s marketing technology platforms, including CRM, marketing automation, email, CMS, and analytics tools.
Campaign implementation:
Builds and deploys marketing campaigns within various MarTech tools, including email marketing, social media advertising, and automated lead nurturing programs.
Cross‑functional collaboration:
Acts as a liaison between marketing and IT teams to gather business requirements, translate them into technical specifications, and ensure successful technology adoption.
Data analysis and reporting:
Monitors and analyzes key marketing performance indicators (KPIs) and provides actionable insights to measure the effectiveness of campaigns and identifies opportunities for improvement.
Process and workflow optimization:
Designs and manages internal workflows and processes to streamline marketing operations and improve efficiency.
Data integrity and compliance:
Ensures data flows smoothly and accurately between different marketing systems and that all processes comply with data privacy and security regulations.
Training and enablement:
Trains and supports marketing staff on new and existing marketing technologies to ensure effective utilization and adoption of tools.
Vendor management:
Manages relationships with external technology vendors, including evaluating new solutions, negotiating contracts, and ensuring platform performance meets business needs.
Innovation and strategy:
Stays up-to-date with emerging marketing technologies, trends, and best practices to inform the strategic roadmap for the company’s MarTech capabilities.
Decision Making – Makes decisions quickly and potentially with limited information; structures and coordinates personal and team priorities.
Communication – Communicates in a clear, concise and organized manner; prevents miscommunication by clarifying difficult concepts and ensures understanding by others; knows the appropriate amount of information to share with various parties; ensures regular and consistent information is shared; understands the appropriate level of confidentiality.
Leadership – Gives positive and constructive feedback to peers; trains new employees; finds solutions to a problem; works autonomously; is motivated to anticipate future business needs.
Continuous Learning – Identifies training needs and opportunities for self, team and firm; promotes changes and acts as a change agent.
Teamwork – Inspires the team to drive for results; fuels passion; encourages team feedback; fosters an open‑door policy with team and works with others to identify solutions.
Alignment to Values – Consistently demonstrates the firm’s values and offers constructive feedback to team members regarding the values; strives to learn more and participate in diversity and inclusion efforts; demonstrates respect by understanding and providing support.
Required Education Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field.
Required Licenses and/or Certifications N/A
Required Experience 4+ years proven experience in a marketing technology, marketing operations, or a similar role. Experience with specific platforms like InterAction, Adobe Marketing Cloud, or Google Analytics may be required. Proficiency with marketing automation software, CRM systems, web analytics, and project management tools as well.
Preferred Experience Experience with basic front‑end development (HTML/CSS) is a plus.
Supervisory Responsibilities N/A
Physical Activity The employee will be required to sit for prolonged periods and work on a computer.
Travel Required N/A
Other Duties While not exhaustive, this job description outlines typical responsibilities for this role. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
EEO Statement Armstrong Teasdale is an equal opportunity employer and will make all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, pregnancy, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status or other protected status, in accordance with federal, state and local laws. At Armstrong Teasdale, we define diversity and inclusion broadly and focus on helping professionals of all races, religions, national origins, gender identities, ethnicities, sexual orientations and physical abilities feel a sense of belonging. Diversity and inclusion are core values of the firm, and we recognize the richness they bring to our workplace.
#J-18808-Ljbffr