Paid Digital Advertising Manager (Overland Park) Job at Medium in Overland Park

We are seeking a handson Paid Digital Advertising Manager to plan, build, launch, and optimize paid campaigns across Meta (Facebook/Instagram), X (Twitter), and TikTok. This role is responsible for endtoend campaign executionfrom strategy and audience development to creative testing, optimization and performance reporting.

This is not a boost post role. You will be expected to architect fullfunnel campaigns, manage budgets efficiently, and drive measurable outcomes (leads, installs, conversions, or revenue).

Working Hours: 9:00 AM 5:00 PM

Key Responsibilities

• Campaign Strategy & Planning: Develop paid media strategies aligned to business goals (awareness, demand generation, conversions, installs).
• Build fullfunnel campaign structures (TOF/MOF/BOF) across Meta, X, and TikTok.
• Define KPIs, success metrics, and testing hypotheses per campaign.
• Campaign Setup & Execution: Create and manage campaigns, ad sets, and ads in:
• Meta Ads Manager
• X Ads
• TikTok Ads Manager
• Set up audience targeting, including: Custom audiences
• Lookalike audiences
• Interest and behavioral targeting
• Implement budget pacing, bid strategies, and flighting.
• Creative & Messaging: Collaborate with creative/content teams to:
• Develop ad copy, hooks, CTAs, and creative briefs
• Test multiple creative formats (static, video, shortform, UGCstyle)
• Lead A/B testing for:
• Creative variations
• Copy
• Audiences
• Placements
• Optimization & Performance Management: Monitor campaigns daily and make realtime optimizations to:
• Improve CTR, CPA, ROAS, or CPI
• Reduce wasted spend
• Analyze performance trends and adjust:
• Creative rotation
• Targeting
• Budgets
• Bidding strategies
• Analytics & Reporting: Track and report on performance using:
• Native platform analytics
• Google Analytics (GA4)
• Attribution tools (if applicable)
• Deliver clear weekly and monthly reports with insights and next steps.
• Translate data into actionable recommendations for scaling or course correction.
• Platform & Policy Management: Stay current on platform policy changes, ad formats, and algorithm updates.
• Ensure all ads meet platform compliance and brand guidelines.
• Troubleshoot ad disapprovals, delivery issues, and tracking problems.

Required Qualifications

• 36+ years of handson experience managing paid social campaigns
• Proven experience with:
• Meta Ads (Facebook & Instagram)
• X Ads
• TikTok Ads
• Strong understanding of:
• Conversion tracking & pixels
• Audience segmentation & retargeting
• Creative testing frameworks
• Experience managing monthly ad budgets with accountability for performance
• Ability to work independently and own results

Preferred Qualifications

• Experience with app installs, lead gen, or ecommerce campaigns
• Familiarity with:
• GA4
• Appsflyer / Adjust
• Tag Manager
• Experience working in fastpaced or highgrowth environments
• Prior inhouse experience (vs agencyonly)

What Success Looks Like (90Days)

• Campaigns are fully structured and documented across all platforms
• Clear creative testing roadmap is in place
• Performance reporting is consistent, accurate, and actionable
• CPA / ROAS benchmarks are met or improving
• Spend is efficient, controlled, and scalable

NicetoHave Traits

• Highly organized and detailoriented
• Comfortable owning accountability for performance
• Strong communicator with creative and leadership teams

$1 $1 an hour

About 1840 & Company

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with worldclass freelance professionals and delivering toptier outsourcing services across over 150 countries worldwide.

Our mission is to empower growth for forwardthinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal worklife balance, working remotely from any location, while maximizing their professional growth and earning potential.

We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.

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