Rippling
Senior Brand Media Manager, YouTube Marketing San Francisco, CA
Rippling, San Francisco, California, United States, 94199
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.
About the role As a Senior Brand Media Manager, you’ll help how people discover and understand our brand through high-impact media investments. Your work will ensure upper-funnel channels drive both awareness and downstream impact.
This role is YouTube-first: you’ll own paid YouTube campaigns end to end – from planning and setup to optimization, measurement, and creative testing. You’ll also support scaling across emerging brand channels including CTV, Linear TV, Audio, and OOH as the program matures.
You’ll partner closely with Brand, Creative, Analytics, and agency teams to deliver campaigns that are creatively strong, rigorously measured, and tied to business impact.
What you will do
YouTube (Primary Focus - 70%)
Own end-to-end execution of paid YouTube campaigns: planning, buying, setup, pacing, optimization, and reporting
Manage creative testing frameworks across formats, messaging, and sequencing to improve reach, attention, downstream impact.
Analyze YouTube performance using platform insights (reach, view rate, CTR, brand lift studies, search lift, visit rate) and translate learnings into action
Partner with Creative to evolve video assets based on performance data
Brand Media & Emerging Channels (Secondary Focus - 30%)
Support planning and execution across CTV, Linear TV, Audio, OOH, and Display
Help define the role of each channel within the broader brand and full-funnel strategy
Assist with vendor and agency coordination, including briefing, trafficking, QA, pacing, and reporting.
Support seasonal campaigns through paid brand channels
Measurement & Performance
Track the KPIs that bridge brand health and business impact (reach, attention, visits, pipeline signals).
Run brand lift, incrementality, and creative performance analyses where applicable
Partner with Analytics and Data Science to understand halo effects and downstream contribution
Build clear, executive-ready reporting with insights and recommendations
Cross-Functional Collaboration
Act as a connector across Brand, Performance, Creative, and agencies
Help establish playbooks, testing roadmaps, and operational processes for brand media
Ensure tracking, UTMs, and measurement foundations are implemented correctly
What you will need
4-6 years of experience managing paid media campaigns
Hands on experience running paid YouTube campaigns end to end (non-negotiable)
Strong understanding of how upper funnel media supports lower funnel outcomes
Analytical and comfortable working with data, dashboards, and experimentation
Clear communicator who can distill insights for cross-functional partners and execs
Curious, proactive, and excited to learn newer channels like CTV, TV, Audio, and OOH
Comfortable operating in fast-moving, ambiguous environments
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
The pay range for this role is:
126,000 - 220,500 USD per year (US Tier 1)
#J-18808-Ljbffr
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.
About the role As a Senior Brand Media Manager, you’ll help how people discover and understand our brand through high-impact media investments. Your work will ensure upper-funnel channels drive both awareness and downstream impact.
This role is YouTube-first: you’ll own paid YouTube campaigns end to end – from planning and setup to optimization, measurement, and creative testing. You’ll also support scaling across emerging brand channels including CTV, Linear TV, Audio, and OOH as the program matures.
You’ll partner closely with Brand, Creative, Analytics, and agency teams to deliver campaigns that are creatively strong, rigorously measured, and tied to business impact.
What you will do
YouTube (Primary Focus - 70%)
Own end-to-end execution of paid YouTube campaigns: planning, buying, setup, pacing, optimization, and reporting
Manage creative testing frameworks across formats, messaging, and sequencing to improve reach, attention, downstream impact.
Analyze YouTube performance using platform insights (reach, view rate, CTR, brand lift studies, search lift, visit rate) and translate learnings into action
Partner with Creative to evolve video assets based on performance data
Brand Media & Emerging Channels (Secondary Focus - 30%)
Support planning and execution across CTV, Linear TV, Audio, OOH, and Display
Help define the role of each channel within the broader brand and full-funnel strategy
Assist with vendor and agency coordination, including briefing, trafficking, QA, pacing, and reporting.
Support seasonal campaigns through paid brand channels
Measurement & Performance
Track the KPIs that bridge brand health and business impact (reach, attention, visits, pipeline signals).
Run brand lift, incrementality, and creative performance analyses where applicable
Partner with Analytics and Data Science to understand halo effects and downstream contribution
Build clear, executive-ready reporting with insights and recommendations
Cross-Functional Collaboration
Act as a connector across Brand, Performance, Creative, and agencies
Help establish playbooks, testing roadmaps, and operational processes for brand media
Ensure tracking, UTMs, and measurement foundations are implemented correctly
What you will need
4-6 years of experience managing paid media campaigns
Hands on experience running paid YouTube campaigns end to end (non-negotiable)
Strong understanding of how upper funnel media supports lower funnel outcomes
Analytical and comfortable working with data, dashboards, and experimentation
Clear communicator who can distill insights for cross-functional partners and execs
Curious, proactive, and excited to learn newer channels like CTV, TV, Audio, and OOH
Comfortable operating in fast-moving, ambiguous environments
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
The pay range for this role is:
126,000 - 220,500 USD per year (US Tier 1)
#J-18808-Ljbffr