Position Summary
The Marketing Analytics Specialist supports the organization's marketing and communications efforts by collecting, analyzing, and interpreting data to inform decision making and improve marketing effectiveness. This role partners with cross-functional teams to translate data insights into actionable recommendations, monitor performance against goals and support continuous improvement.
The specialist helps ensure that marketing strategies are data-informed, aligned with organizational priorities, and responsive to audience needs.
Key Responsibilities
Collaborate with program teams to develop, schedule, and implement ad campaigns to support recruitment
Develop monthly analytic reports to track program metrics, email marketing metrics, and social media metrics, with the goal of increasing engagement across our platforms.
Support advancement of JVS’s programs, events, employer partnerships, and fundraising by creating social media campaigns, building emails in Pardot, and supporting with outreach as assigned
Create graphics in Canva for social media, specifically for holidays
Support program outreach by updating program flyers and creating graduation invitations
Perform A/B testing, campaign ROI analysis, and segmentation analysis
Optimize marketing campaigns, email marketing, social media, and display & search advertising using analytical findings.
Manage Google Ads and Meta Business Suite, optimizing SEO practices, publicizing programs, events, and fundraising campaigns
Requirements
Google Ads & Google Analytics
Meta Business Suite
Salesforce/Pardot
Canva/Adobe Suite
MS Office
Social Media Platforms
Web design
SEO
Writing skills
Marketing analytics acumen
Photo + video content capturing skills (added bonus)
Required Education and Experience
Bachelor’s degree in marketing, communications, journalism, or similar field, or equivalent work experience
Expertise in Google Ads
Expertise in Meta Business Suite
1-2 years of work experience in the marketing field, nonprofit marketing a plus
Strong understanding of marketing analytics, with the ability to collect and analyze data effectively
Salesforce experience required
Email marketing experience preferred, specifically in Pardot
Experience using Canva and/or Adobe Suite
Exceptional writing, research and communication skills
Proficiency with MS Office, Google Analytics, social media platforms, SEO/SEM and back-end web design (HTML knowledge a plus).
$50 - $55 a year
JVS Culture JVS is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, JVS will better serve our local communities and continue to provide quality services.
JVS is an employment at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin,pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, JVS prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.
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The specialist helps ensure that marketing strategies are data-informed, aligned with organizational priorities, and responsive to audience needs.
Key Responsibilities
Collaborate with program teams to develop, schedule, and implement ad campaigns to support recruitment
Develop monthly analytic reports to track program metrics, email marketing metrics, and social media metrics, with the goal of increasing engagement across our platforms.
Support advancement of JVS’s programs, events, employer partnerships, and fundraising by creating social media campaigns, building emails in Pardot, and supporting with outreach as assigned
Create graphics in Canva for social media, specifically for holidays
Support program outreach by updating program flyers and creating graduation invitations
Perform A/B testing, campaign ROI analysis, and segmentation analysis
Optimize marketing campaigns, email marketing, social media, and display & search advertising using analytical findings.
Manage Google Ads and Meta Business Suite, optimizing SEO practices, publicizing programs, events, and fundraising campaigns
Requirements
Google Ads & Google Analytics
Meta Business Suite
Salesforce/Pardot
Canva/Adobe Suite
MS Office
Social Media Platforms
Web design
SEO
Writing skills
Marketing analytics acumen
Photo + video content capturing skills (added bonus)
Required Education and Experience
Bachelor’s degree in marketing, communications, journalism, or similar field, or equivalent work experience
Expertise in Google Ads
Expertise in Meta Business Suite
1-2 years of work experience in the marketing field, nonprofit marketing a plus
Strong understanding of marketing analytics, with the ability to collect and analyze data effectively
Salesforce experience required
Email marketing experience preferred, specifically in Pardot
Experience using Canva and/or Adobe Suite
Exceptional writing, research and communication skills
Proficiency with MS Office, Google Analytics, social media platforms, SEO/SEM and back-end web design (HTML knowledge a plus).
$50 - $55 a year
JVS Culture JVS is strongly committed to diversity and a workplace environment that respects, appreciates and values employee differences and similarities. By providing and supporting a work culture that fosters and builds upon diversity and its strengths, JVS will better serve our local communities and continue to provide quality services.
JVS is an employment at-will organization and an equal opportunity employer committed to maintaining a work and learning environment free from discrimination on the basis of sex, race, color, religion, national origin,pregnancy, gender identity, sexual orientation, marital/civil union status, ancestry, place of birth, age, citizenship status, veteran status, political affiliation, genetic information or disability, as defined and required by state and federal laws. Additionally, JVS prohibits retaliation against an applicant or employee because he or she has engaged in protected activity under the statutes prohibiting discrimination in the workplace.
#J-18808-Ljbffr