Campaign Manager, Integrated Marketing
Medical University of South Carolina, Charleston, South Carolina, United States, 29408
Job Description Summary
Job Description Summary
If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.
We are looking for a nimble, agile product marketer to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This is a hands-on, individual contributor role that will report to a Director, Integrated Marketing leader. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC002311 SYS - Marketing Campaigns
Pay Rate Type
Salary
Pay Grade
Health-31
Scheduled Weekly Hours
40
Work Shift
Job Description
The campaign manager will serve as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes that inform marketing plan development. He or she will facilitate horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM), including communications, brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston.
Education: Bachelor’s degree in marketing, communications, business, or related field. (Master's preferred)
Preferred Experience / Knowledge / Skills:
Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
Product or service line marketing, development of integrated marketing communication plans.
Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
Qualitative and quantitative market research experience.
Experience working closely with external agencies to deliver campaigns.
Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
Excellent problem-solving, interpersonal, and communication skills.
Principal Accountabilities
Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC. Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social and out-of-home.
Reports outcomes in a clear, concise, and actionable fashion, leveraging dashboards and insight summaries.
Collaborates with cross-functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and the OCM team.
Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
Adheres to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for improving marketing communication campaigns.
Other duties as assigned.
Additional Job Description
Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.
Physical Requirements
Mobility & Posture
Standing: Continuous
Sitting: Continuous
Walking: Continuous
Climbing stairs: Infrequent
Working indoors: Continuous
Working outdoors (temperature extremes): Infrequent
Working from elevated areas: Frequent
Working in confined/cramped spaces: Frequent
Kneeling: Infrequent
Bending at the waist: Continuous
Twisting at the waist: Frequent
Squatting: Frequent
Manual Dexterity & Strength
Pinching operations: Frequent
Gross motor use (fingers/hands): Continuous
Firm grasping (fingers/hands): Continuous
Fine manipulation (fingers/hands): Continuous
Reaching overhead: Frequent
Reaching in all directions: Continuous
Repetitive motion (hands/wrists/elbows/shoulders): Continuous
Full use of both legs: Continuous
Balance & coordination (lower extremities): Frequent
Lifting & Force Requirements
Lift/carry 50 lbs. unassisted: Infrequent
Lift/lower 50 lbs. from floor to 36”: Infrequent
Lift up to 25 lbs. overhead: Infrequent
Exert up to 50 lbs. of force: Frequent
Examples:
Transfer 100 lb. non-ambulatory patient = 50 lbs. force
Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
Push patient stretcher one-handed = 25 lbs. force
Vision & Sensory
Maintain corrected vision 20/40 (one or both eyes): Continuous
Recognize objects (near/far): Continuous
Color discrimination: Continuous
Depth perception: Continuous
Peripheral vision: Continuous
Hearing acuity (with correction): Continuous
Tactile sensory function: Continuous
Gross motor with fine motor coordination: Continuous
Selected Positions:
Olfactory (smell) function: Continuous
Respiratoruse qualification: Continuous
Work Environment & Conditions
Effective stress management: Continuous
Rotating shifts: Frequent
Overtime as required: Frequent
Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
http://www.uscis.gov/e-verify/employees
#J-18808-Ljbffr
If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.
We are looking for a nimble, agile product marketer to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This is a hands-on, individual contributor role that will report to a Director, Integrated Marketing leader. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC002311 SYS - Marketing Campaigns
Pay Rate Type
Salary
Pay Grade
Health-31
Scheduled Weekly Hours
40
Work Shift
Job Description
The campaign manager will serve as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes that inform marketing plan development. He or she will facilitate horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM), including communications, brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston.
Education: Bachelor’s degree in marketing, communications, business, or related field. (Master's preferred)
Preferred Experience / Knowledge / Skills:
Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
Product or service line marketing, development of integrated marketing communication plans.
Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
Qualitative and quantitative market research experience.
Experience working closely with external agencies to deliver campaigns.
Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
Excellent problem-solving, interpersonal, and communication skills.
Principal Accountabilities
Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC. Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social and out-of-home.
Reports outcomes in a clear, concise, and actionable fashion, leveraging dashboards and insight summaries.
Collaborates with cross-functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and the OCM team.
Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
Adheres to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for improving marketing communication campaigns.
Other duties as assigned.
Additional Job Description
Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.
Physical Requirements
Mobility & Posture
Standing: Continuous
Sitting: Continuous
Walking: Continuous
Climbing stairs: Infrequent
Working indoors: Continuous
Working outdoors (temperature extremes): Infrequent
Working from elevated areas: Frequent
Working in confined/cramped spaces: Frequent
Kneeling: Infrequent
Bending at the waist: Continuous
Twisting at the waist: Frequent
Squatting: Frequent
Manual Dexterity & Strength
Pinching operations: Frequent
Gross motor use (fingers/hands): Continuous
Firm grasping (fingers/hands): Continuous
Fine manipulation (fingers/hands): Continuous
Reaching overhead: Frequent
Reaching in all directions: Continuous
Repetitive motion (hands/wrists/elbows/shoulders): Continuous
Full use of both legs: Continuous
Balance & coordination (lower extremities): Frequent
Lifting & Force Requirements
Lift/carry 50 lbs. unassisted: Infrequent
Lift/lower 50 lbs. from floor to 36”: Infrequent
Lift up to 25 lbs. overhead: Infrequent
Exert up to 50 lbs. of force: Frequent
Examples:
Transfer 100 lb. non-ambulatory patient = 50 lbs. force
Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
Push patient stretcher one-handed = 25 lbs. force
Vision & Sensory
Maintain corrected vision 20/40 (one or both eyes): Continuous
Recognize objects (near/far): Continuous
Color discrimination: Continuous
Depth perception: Continuous
Peripheral vision: Continuous
Hearing acuity (with correction): Continuous
Tactile sensory function: Continuous
Gross motor with fine motor coordination: Continuous
Selected Positions:
Olfactory (smell) function: Continuous
Respiratoruse qualification: Continuous
Work Environment & Conditions
Effective stress management: Continuous
Rotating shifts: Frequent
Overtime as required: Frequent
Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
http://www.uscis.gov/e-verify/employees
#J-18808-Ljbffr