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SalaryGuide

Vice President, Global Channel Marketing

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Responsibilities

  • Develop and execute a global channel marketing strategy aligned to Proofpoint’s GTM priorities, ensuring consistency of message and measurable growth in partner-sourced and partner-influenced pipeline
  • Design and measure partner-centric programs, such as joint campaigns, digital programs, and field events, that generate demand and strengthen Proofpoint’s market position
  • Mange partner communication as well as Proofpoint-led partner events (Partner councils, Partner Summit, etc.) globally
  • Collaborate closely with Sales, Channel, and Partner leadership in each theater to define co-marketing priorities, MDF investment strategy, and enablement initiatives aligned with program level and requirements
  • Lead a distributed team across three theaters, fostering collaboration, accountability, and innovation
  • Oversee regional marketing budgets, driving operational rigor and ROI accountability
  • Ensure strong interlock with corporate marketing (brand, demand generation, campaigns) to amplify global campaigns through the channel
  • Leverage data and insights to evaluate performance, inform investment decisions, and continuously improve partner marketing impact

Requirements

  • 15+ years of experience in B2B marketing, including at least 8 years in channel or partner marketing leadership roles
  • Proven track record building scalable partner marketing engines that drive measurable pipeline and revenue growth
  • Deep understanding of global channel ecosystems, especially in North America and EMEA; experience with cybersecurity or SaaS strongly preferred
  • Strong executive presence and cross-functional influence. Able to partner effectively with Sales, Channel Operations, and Executive Leadership
  • Exceptional operational and financial acumen, with experience managing global budgets and distributed teams
  • Experience doing joint marketing with Microsoft or AWS
  • Demonstrated ability to balance strategic vision with hands‑on execution
  • Excellent communication, leadership, and organizational skills

Benefits

  • Competitive compensation
  • Comprehensive benefits
  • Career success on your terms
  • Flexible work environment
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities

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