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Vice President Group Director, Technology

Digitas North America, Boston

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Overview

Vice President Group Director, Technology – Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks, today and tomorrow.

The Technology capability leads the delivery of cutting edge digital products and campaigns. It collaborates with Strategy, Creative, Data Science and Media as well as client business and technology representatives, and partners with leading marketing and advertising technology vendors to leverage the best platforms and tools for our clients. We are seeking an outstanding VP/Group Director, Technology to join new or existing client businesses and direct multiple projects forward as the Technology Lead for delivery and growth.

What you’ll do and how you’ll impact the business is described in detail below.

What You’ll Do

The Technology capability has a wide variety of focus areas—from mixed reality to e-commerce to data engineering—and seasoned technology leadership is essential to support these complex digital projects defined, designed and developed by Digitas and other Publicis agencies. As a VP/Group Director, Technology, you’ll oversee project and client teams to deliver innovative technical solutions that move our clients’ business forward. You’ll provide the technical strategy and design of highly dynamic, data-driven experiences, driving the adoption of cutting-edge technologies—including AI, cloud, and the latest in MarTech and AdTech while ensuring successful delivery of the experiences.

Day-to-day, Your Role Includes

  • Directing all aspects of technical strategy, discovery, definition and delivery on multiple clients’ projects that includes:
    • Building client relationships and trust, and acting as an extension to their team
    • Providing technology strategy recommendations, points of view, insights and best practices to senior level clients (SVPs and CMOs) around all areas of technology
    • Overseeing the creation of technology roadmaps based on findings within technology assessments
    • Ensuring any necessary governance or compliance regulations are considered and followed
    • Directing teams of technologists including Digital Product Managers, Architects/Engineers, and QA Analysts—onshore and offshore—in delivering high-quality technology solutions through the SDLC
    • Partnering with all capabilities to provide technical expertise and leadership
    • Partnering with Project Management in scope definition, process definition, prioritization of requirements, identifying project tasks, time estimates, assumptions, risks and dependencies
    • Working with Technical Architects to guide the design and architecture of large-scale, enterprise-grade solutions, integrating MarTech orchestration platforms, CDPs (first- and third-party), and Paid Media/Advertising technologies
    • Partnering with Staffing and Recruiting to secure technology resources or lead hiring efforts as needed
  • Lead a specialized practice to strengthen and grow our capability experience and delivery in the given focus area
  • Manage vendor relationships and stay current with new vendors to engage
  • Partner with capability leadership on growth and executing against the capabilities vision and strategy
  • Define industry best practices for the capability and stay current on emerging digital technologies and trends
  • Mentor and manage other technologists on the project, providing proactive feedback and career development guidance
  • Take an active role in career management for direct reports, challenging them and identifying opportunities for growth

Qualifications

  • 11+ years of experience leading highly dynamic, data-driven experiences
    • Successful record of accurately scoping budget and resources on complex projects
  • 6+ years of experience as a manager of personnel
  • 8+ years of experience working for a digital agency or consultancy
  • Strong history of collaborating with creative teams
  • Agile methodology training and/or experience
  • Bachelor or equivalent degree in Business, Design or Technology-related discipline
  • Deep knowledge of digital technology such as CMS, CRM, e-commerce, systems integration, website analytics, marketing automation, native apps, social media, programmatic and predictive media
  • Deep knowledge of the website and software development process: discovery, design, build, test/QA, deployment, measurement and optimization
  • Deep understanding of digital marketing, data privacy, compliance (GDPR, CCPA), and data governance best practices
  • Experience in large-scale MarTech orchestration, Customer Data Platforms (first- and third-party), Paid Media/Advertising data and technology, and cloud-based architectures (AWS, Azure, GCP)
  • Familiarity with prompt engineering and common generative AI tools (e.g., ChatGPT, Google Gemini, Github Copilot, Adobe Firefly)
  • A drive to learn on the job and complete formal training to develop skills
  • Outstanding written and verbal communication skills for interaction with a variety of team members at different seniority levels
  • Excellent technical documentation skills
  • Strong understanding of business and technical processes and how they support clients’ businesses
  • Experience working with remote teams in different time zones
  • Ability to travel as needed

Bonus Points For

  • Hands-on experience integrating or managing generative AI and machine learning solutions (e.g., content generation, personalization, automation, analytics)
  • Experience with Customer Identity solutions, CDPs, DMPs, and modern AdTech stacks
  • Published thought leadership, conference speaking, or industry awards

Got the sparkle? Apply if you believe your unique skills are a fit!

Additional Information

Digitas is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $168,150 - $257,712 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications and experience, and the Company reserves the right to modify this pay range. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan, 401(k), and other benefits. The application deadline for this job posting is 3/1/2026.

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