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Marketing Director

WONTECH USA, San Francisco

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WONTECH USA is the U.S. subsidiary of WONTECH Co., Ltd., a global medical aesthetic device company specializing in energy-based technologies. We are building a strong U.S. organization and are seeking a Marketing Director to lead and execute U.S. marketing initiatives across branding, digital marketing, KOL programs, and industry events.

This is a hands-on, individual-contributor director role with high visibility and close collaboration with Sales, Clinical, Service, and Global HQ teams.

Key Responsibilities

  • Execute and support U.S. marketing strategies and campaigns aligned with commercial goals
  • Lead KOL strategy and execution, including identification, onboarding, education programs, and ongoing engagement
  • Plan and execute aesthetic conferences, trade shows, user meetings, workshops, and customer events
  • Manage website content updates and coordinate with external vendors or developers
  • Support development and maintenance of e-commerce and digital marketing platforms
  • Execute digital marketing initiatives including social media (SNS), email marketing, and advertising
  • Create, edit, and localize marketing materials in compliance with FDA regulations and company standards
  • Collaborate closely with Sales, Clinical, Service, and Global Marketing teams
  • Support customer communication, follow-ups, and marketing-related inquiries
  • Track marketing performance, analytics, and campaign effectiveness
  • Perform other marketing-related duties as assigned by company management

Qualifications

  • 5+ years of marketing experience, preferably in medical aesthetics, medical devices, or capital equipment
  • Strong understanding of FDA-regulated marketing and promotional compliance
  • Experience with KOL programs, clinical marketing, and professional education initiatives
  • Hands-on experience with digital marketing, events, and content development
  • Ability to work cross-functionally with sales, clinical, service, and global teams
  • Experience with energy-based aesthetic devices (laser, RF, ultrasound) is strongly preferred

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