Product Marketing Manager - TrainHeroic
TrainHeroic, Louisville, Colorado, United States, 80028
Overview
Join the Team Powering the World’s Most Driven Athletes and Coaches. At TrainHeroic, we’re on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting-edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits. If you’re passionate about sport, human performance, and creating tech that makes a real-world impact, you’ll thrive here. As part of the Peaksware portfolio, including brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them. General Summary
As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for the company. This role’s primary focus is to communicate the product’s value to the target market and includes daily interaction and collaboration with various teams across the organization. You will work in close collaboration with the Product, Brand & Social Media, Design, Growth Marketing, Partnerships, UX and other members of the Marketing team. The Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives and product launches to increase the value, visibility, and performance of our products in the market. Through cross-functional collaboration, in-depth product knowledge of the products and customers, you will develop and execute strategies to maximize exposure and adoption of products within the target market. You are a continuous learner with a hunger for knowledge, view challenges as opportunities to improve, value input from all levels, and actively seek ways to support your colleagues.
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Join the Team Powering the World’s Most Driven Athletes and Coaches. At TrainHeroic, we’re on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting-edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits. If you’re passionate about sport, human performance, and creating tech that makes a real-world impact, you’ll thrive here. As part of the Peaksware portfolio, including brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them. General Summary
As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for the company. This role’s primary focus is to communicate the product’s value to the target market and includes daily interaction and collaboration with various teams across the organization. You will work in close collaboration with the Product, Brand & Social Media, Design, Growth Marketing, Partnerships, UX and other members of the Marketing team. The Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives and product launches to increase the value, visibility, and performance of our products in the market. Through cross-functional collaboration, in-depth product knowledge of the products and customers, you will develop and execute strategies to maximize exposure and adoption of products within the target market. You are a continuous learner with a hunger for knowledge, view challenges as opportunities to improve, value input from all levels, and actively seek ways to support your colleagues.
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